What Color Should I Go as to the Shopping Mall that You Invited Me to?

Marco César Ribeiro Nascimento, Josiane Silva de Oliveira, Juliana Cristina Teixeira and Alexandre de Pádua Carrieri

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2015, vol. 19, issue spe3, 245-268

Abstract: This article analyzes how discourses on user profiles of shopping malls in the city of Belo Horizonte evidence two aspects of Brazilian socio-historical context: race relations and spatial segregation in organizational contexts. We discuss race relations in Brazil considering color as a discursive construction and shopping malls as organizations that can be configured as spaces of spatial segregation that constitute symbolically private spaces for certain social groups. We used French-style discourse analysis as a methodological strategy. The body of analysis was constituted by discourses present in the Facebook social network and refers to an image that was published by a news outlet about the city of Belo Horizonte that profiled the city's shopping mall clientele in a series of six photos. The research results evidence the discursive construction of color as a dimension of meaning of social practices and representations of individuals that symbolically demarcate who can circulate, and where, in determined organizational spaces, especially in shopping malls.

Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://rac.anpad.org.br/index.php/rac/article/view/1150/1146 (text/html)
https://rac.anpad.org.br/index.php/rac/article/download/1150/1146 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:abg:anprac:v:19:y:2015:i:spe3:1150

Access Statistics for this article

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) is currently edited by Marcelo de Souza Bispo

More articles in RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) from ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Bibliographic data for series maintained by Information Technology of ANPAD ().