Stay at Home, Casa Porto Delivers: Humanized Entrepreneurship during Pandemic

Valéria Quiroga Vinhas and Ana Luiza Szuchmacher Verissimo Lopes

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2021, vol. 25, issue Spe, e200253

Abstract: This teaching case describes the trajectory of the entrepreneur Raphael Vidal. The information presented makes it possible to link the history and beliefs of the subject-entrepreneur Raphael to the decisions regarding Casa Porto project in the context of the COVID-19 pandemic. Aspects of his entrepreneurial attitude as a basis for the way he has been conducting Casa Porto are exposed. In addition, elements related to the decision to open, conduct, and maintain a business in situations of crisis are displayed. And more importantly, nuances related to other spheres involved in the understanding of the entrepreneur as a social being are addressed.

Date: 2021
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