Cultural Entrepreneurship as Affective Networks: A Multi-sited Ethnography of Food Markets

Xênia L'amour Campos Oliveira and Eduardo Paes Barreto Davel

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2025, vol. 29(1), issue Vol. 29 No. 1 (2025): Jan/Feb, e240093

Abstract: Objective: to explain how affective networks support cultural entrepreneurship. Theoretical approach: theories of cultural entrepreneurship and affective networks, pointing out the relevance of networks and affectivity in this context. Method: a multi-sited ethnography was conducted in popular food markets, using ethnographic interviews, participant observation, documents, and visual and audiovisual records. Result: explaining cultural innovation, how affective networks support that process, and how the networks’ affectivity inspires the singularities of cultural entrepreneurship. Conclusions: the results contribute to advancing research on (a) cultural entrepreneurship as affective networks, (b) affectivity in entrepreneurship, and (c) cultural entrepreneurship as affective networks.

Date: 2025
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