As dimensões de avaliação dos atributos importantes na compra de condicionadores de ar: um estudo aplicado

Francine da Silveira Espinoza and Adriana Shizue Hirano

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2003, vol. 7, issue 4, 97-117

Abstract: This article aims at evaluating the structure of the product attributes considered important by customers at the moment of the purchase decision making, enlightened by three typologies (Alpert, 1971; Zeithaml, 1988; Peter e Olson, 1999). An exploratory study divided in a qualitative stage, which helped to identify the attributes considered important by recent buyers of air conditioner equipment, and a quantitative stage, in which the underlying attribute evaluation structure was analyzed, was conducted. For this purpose, Exploratory Factorial Analysis (EFA) technique was used to analyze the sample data. Results show that the product attributes are evaluated under four dimensions, which are related to the revised theories. Finally, managerial and academic implications of our findings are discussed.

Date: 2003
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://rac.anpad.org.br/index.php/rac/article/view/255/258 (text/html)
https://rac.anpad.org.br/index.php/rac/article/download/255/258 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:abg:anprac:v:7:y:2003:i:4:255

Access Statistics for this article

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) is currently edited by Marcelo de Souza Bispo

More articles in RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) from ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Bibliographic data for series maintained by Information Technology of ANPAD ().