Growth, dominance and decline: insights from the histories of General Electric and Westinghouse

Denise L. Fleck

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2004, vol. 8, issue spe, 79-106

Abstract: The paper compares the growth trajectories of General Electric and Westinghouse during twelve decennia. While General Electric has enjoyed a continuing growth and a continued existence, Westinghouse grew but also experienced a three-decades long contraction and disappeared after 110 years of existence. The comparative analysis has revealed that apart from comparable capabilities in the development of high technology, the two firms differed in several respects. They played different roles in the structuring of the electrical industry and faced the challenges of increasing size in very distinct ways. Historical analysis suggests that General Electric has tended to develop managerial capabilities that have enhanced its chances of becoming self-perpetuating. Westinghouse, on the other hand, more often than not developed certain propensity for self-destruction.

Date: 2004
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