Alinhamento estratégico da utilização da internet e do comércio eletrônico: os casos Magazine Luiza e Fleury

Amarolinda I. Costa Zanela Saccol

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2005, vol. 9, issue 2, 59-80

Abstract: The article presents the results from a research project that aims to identify how strategy formulation and strategic planning are done regarding the Internet and Electronic Commerce usage, taking into consideration the Strategic Alignment issue, in a Brazilian context. To reach its goal, the research applied a Multiple Case Studies Method, analyzing two benchmark companies in Internet and Electronic Commerce usage in Brazil: the Magazine Luiza, from the Retail Sector, and the Fleury - Centro de Medicina Diagnóstica, from the Health Service sector. Despite the fact that the companies belong to very distinct sectors, there are a lot of common factors that support the research question comprehension, pointing some elements that contribute to the Strategic Alignment of Internet and Electronic Commerce usage in relation to organizational strategy and Information Technology Strategy.

Date: 2005
References: Add references at CitEc
Citations:

Downloads: (external link)
https://rac.anpad.org.br/index.php/rac/article/view/377/376 (text/html)
https://rac.anpad.org.br/index.php/rac/article/download/377/376 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:abg:anprac:v:9:y:2005:i:2:377

Access Statistics for this article

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) is currently edited by Marcelo de Souza Bispo

More articles in RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) from ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Bibliographic data for series maintained by Information Technology of ANPAD ().