Hedonism and Repurchase: Determining Value for Money and Repurchase Intentions in Shopping Malls

Aimen Abbas Khan ()
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Aimen Abbas Khan: Department of Environmental Sciences,COMSATS University Islamabad, Vehari-Campus, Pakistan

International Journal of Innovations in Science & Technology, 2022, vol. 4, issue 3, 943-964

Abstract: This research determines,how the customers intend onbuyingand how their perceptions of currencyvaluesareaffectingtheir shopping experiences in PakistanTo do so, a questionnaire with a sample size of 360 respondents.To achieve the research objectives,a quantitative investigationwasconducted.Information was gathered from malls and a few supermarkets inMultan.According to this study, a buyer’s repurchaserepresentsfound a key indicator of their status, amusement, idea, and level of satisfaction. The association between the studyand the social value of the currencywas found negative. However, no correlation was found between exploration and intention of purchasein the proposed study area. Furthermore, the outcome of this study showed that the value of the currencywas positively influencedbyrepurchaseobjectives. This research presented novel perceptionson the nature of hedonism, repurchase intention,and the emergence of more engaging shopping strategies encouraging consumers to enjoy their goods in depth.Interventions of the study revealed an entertainingshoppingmechanismwith morevaluable and happyfootsteps. By providing a large variety of fresh thingsi.e.,a greater selection of products, friendly sales employees, interesting shopping areas, regular access to shopping information, and a high level of service, it is recommended to boost the recreationaland practical elements of shopping. The analysis showed the number of customerscould steadily rise in futurewho repurchase the product.

Keywords: Hedonism; Structural equation; repurchase intentions; Modelling (search for similar items in EconPapers)
Date: 2022
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