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From the history of international marketing. The USA and Japan - the struggle for the right to be the first country that discovered the world of marketing technology

Oleg Artemov () and Stanislav Ovchinnikov ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law

Abstract: This article studies an issue of the time and geography of the emergence of marketing in international business practice. By the example of Mitsui history authors prove that there is an opportunity for Japan to challenge USA for the right to be considered a pioneer country in many forms of commercial work in the market and of customer service, which are now the “classics†of marketing theory.

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