Corporate Giving in Russia: Strategies of the Leaders

Yu. E. Blagov () and A. A. Petrova-Savchenko ()

Economics of Contemporary Russia, issue 3

Abstract: The paper presents the results of the study on investigation and interpretation of strategic aspects of the corporate giving of companies pretending to be national leaders in this particular field. The results allowed to testify that the vast majority of these companies have introduced formalized strategies for corporate giving mainly connected with the creation of social value per se. Nevertheless, the choice of directions and forms for particular projects and programs demonstrate the high potential for creating shared value and therefore for obtaining competitive advantages through improvements of companies’ competitive context.

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