Cognitive Diversity and Emerging of the Dominant Logic of Innovative Companies

I. I. Eliseeva (), V. V. Platonov (), Y. -P. Bergman and P. . Luukka ()

Economics of Contemporary Russia, issue 3

Abstract: The paper considers the theoretical foundations and methodology for the study of cognitive diversity as antecedents of the corporate capacity for change and innovation. It develops the procedure for quantitative analysis of cognitive diversity based on causal maps. The problem of emergence of dominant logic in the Cleantech Industry is approached by analyzing the individual and shared mental models of the members of the director boards. The authors discuss the results of this analysis in the perspective of the impact of diversity among shared mental models of companies and industry on the processes of new knowledge exploration and exploitation.

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