Digital business strategies and competitive superiority

Muhammed Gul
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Muhammed Gul: Institute of Social Sciences, Istanbul Medipol University, Istanbul, Turkey

International Journal of Business Ecosystem & Strategy (2687-2293), 2020, vol. 2, issue 1, 17-31

Abstract: Today, where competition among sectors is more intense and harder than ever, enterprises have started to implement innovations in their strategies. These new strategy moves are mainly on technology, informatics and software. The companies have focused on their investments in social network advertising in order to keep themselves at the forefront and increase their profit rates. In this article, it has been determined that businesses can develop their competitive advantage by creating new strategies in a digital environment.

Keywords: Digitalization; Business Strategy; Digital Transformation; Online Marketing (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (2)

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