Seller loyalty of Shopee marketplace community: Community study in Shopee Bekasi campus

Susinta Triningsih, Heri Iswanto and Prasetyo Hadi
Additional contact information
Susinta Triningsih: Universitas Pembangunan Nasional "Veteran" Jakarta
Heri Iswanto: Universitas Pembangunan Nasional "Veteran" Jakarta
Prasetyo Hadi: Universitas Pembangunan Nasional "Veteran" Jakarta

International Journal of Business Ecosystem & Strategy (2687-2293), 2023, vol. 5, issue 1, 67-75

Abstract: This study aims to analyse seller loyalty through community marketing and seller satisfaction. This study employs a method with a sample of 135 sellers from the Shopee Campus community in Bekasi. Research data were obtained through questionnaires distributed to the sample and analysed using SmartPLS 0.3. The results showed that community marketing significantly positively affected seller loyalty. Thus, community marketing has a significant positive effect on seller satisfaction. Moreover, seller satisfaction has a significant positive effect on seller loyalty. In contrast, community marketing through seller satisfaction positively affects seller loyalty.

Keywords: Loyalty; Satisfaction; Community; Marketplace; Seller (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://bussecon.com/ojs/index.php/ijbes/article/view/388/201 (application/pdf)
https://doi.org/10.36096/ijbes.v5i1.388 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:adi:ijbess:v:5:y:2023:i:1:p:67-75

Access Statistics for this article

International Journal of Business Ecosystem & Strategy (2687-2293) is currently edited by Umit Hacioglu

More articles in International Journal of Business Ecosystem & Strategy (2687-2293) from Bussecon International Academy Bussecon International Academy, School of Business, IHU, Ordu cad. F-05 Blok No 3, 34480 Basaksehir, Istanbul, Turkey. Contact information at EDIRC.
Bibliographic data for series maintained by Umit Hacioglu ().