Implementation of Standard Operating Procedures (SOP), attitudes and assessment of income of two-wheeled Gojek partner drivers in the Jakarta Area

Meiliyah Ariani and Zulhawati
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Meiliyah Ariani: Faculty of Economics and Business, University of Prof. Dr. Moestopo (Beragama), Jakarta, Indonesia
Zulhawati: Graduate Program, Universitas Teknologi Yogyakarta, Indonesia Jl. Siliwangi, North Ringroad, Jombor, Sleman, Yogyakarta, Indonesia

International Journal of Business Ecosystem & Strategy (2687-2293), 2023, vol. 5, issue 2, 82-93

Abstract: Gojek is one of the technology companies in Indonesia that serves transportation through two-wheeled vehicle services. Currently, Gojek services are available in 50 major cities in Indonesia. Now, information technology is widely used by business people in transportation services. The presence of online-based transportation services using the internet impacts the community in carrying out their daily activities efficiently. It can facilitate the use of transportation services and make the community more effective in making it easier for consumers as well in terms of meeting transportation needs, bearing in mind the needs of the Indonesian people. The current use of transportation services can be said to be very high. This study aims to determine the effect of implementing Standard Operating Procedures (SOP), Driver-Partner Attitudes, and Ratings by Gojek Consumers on the Income of Two-Wheeled Gojek Driver Partners in the Central Jakarta Region. The sample in this study was 100 Gojek partner drivers who live in the Tanah Abang area of Jakarta. The sample selection was carried out using a non-probability sampling technique. The data used in this study is using primary data. The analytical model used in this study is multiple linear regression. The results of this study indicate that Profitability has a positive effect on Standard Operating Procedures, which affects Revenue, while the Attitude of Gojek Partners has no impact on Income; giving rating affects Revenue. Standard Operating Procedures, Gojek Partner Attitudes, and Ratings significantly affect Income together.

Keywords: Standard Operating Procedures; Goject; Income; Jakarta; two-wheeled (search for similar items in EconPapers)
Date: 2023
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