Towards a unified conceptual framework for understanding the entrepreneurship construct

Arthur Mapanga and Bramwell Kundishora Gavaza
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Arthur Mapanga: Walter Sisulu University
Bramwell Kundishora Gavaza: Walter Sisulu University

International Journal of Business Ecosystem & Strategy (2687-2293), 2025, vol. 7, issue 3, 102-113

Abstract: Entrepreneurship is often examined from psychological, social, and economic perspectives. However, this fragmented approach limits our understanding of how these dimensions interact, especially in a world shaped by rapid technological changes and evolving market dynamics. To address this, the Yolk Entrepreneurship Framework was introduced as an integrative model that unifies diverse perspectives. This study employed a conceptual research design and systematically reviewed two decades of literature from leading journals. Through thematic analysis, it explores six key variables: entrepreneurial mindset, sociocultural influences, economic factors, intrapreneurship, sustainable entrepreneurship, and technological advancements. The findings reveal that entrepreneurship is shaped by the dynamic interplay between individual traits and broader contextual factors. Notably, social capital enhances innovation driven by a mindset, highlighting the synergy between internal attributes and external networks. The Yolk Framework visualises these interconnections and promotes a comprehensive view of entrepreneurship. This underscores the need to integrate psychological, sociological, and economic insights to fully grasp the entrepreneurial process. This framework offers a comprehensive lens for scholars, practitioners, and policymakers to understand entrepreneurship as a dynamic, interconnected phenomenon that supports informed research, inclusive policy design, and context-sensitive practice. Key Words:Entrepreneurship; Yolk Entrepreneurship Framework; Entrepreneurial Mindset; social process, intrapreneurship; sustainable entrepreneurship; economic theory; strategic Management

Date: 2025
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