The implications of technology and innovation: a critical analysis of youth and children's activities on social media platforms

Chiji Longinus Ezeji and Dominique Emmanuel Uwizeyimana
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Chiji Longinus Ezeji: University of Johannesburg
Dominique Emmanuel Uwizeyimana: School of Public Management Governance and Public Policy, College of Business and Economics, University of Johannesburg, South Africa

International Journal of Business Ecosystem & Strategy (2687-2293), 2025, vol. 7, issue 3, 264-277

Abstract: Innovation and technology have transformed all facets of human endeavours, including the experiences of youth and children. Digital technology and connection have influenced the lives of youth and children across all societies. Presently, connectivity has permeated all regions of the world, and the utilisation of application technology, particularly social media, has influenced children and adolescents both positively and badly. Connected teens and youngsters have gained several opportunities while also facing countless threats. Individuals lacking connectivity face the peril of marginalisation and disadvantage, as a significant portion of the contemporary world remains inaccessible to them. As the internet becomes more embedded in civic and political life, it offers children and young people chances to engage in issues that impact them and to articulate their views and opinions. The study examines the essential role of kids and children on social media platforms and the consequences of innovation and technology. A mixed method was employed for the study, integrating qualitative and quantitative methodologies for data collection. The research indicated that digital access to social media influences equitable opportunities for youngsters. Digital technology has a dual nature; it advantages youngsters and children by providing access to knowledge, educational resources, cultural artefacts, and opportunities for peer interaction. Numerous youths and children have been victimised on diverse social media sites, with some individuals utilising these channels to plan attacks on their targets. A correlation exists between exposure to violence, pornography, violent video games, cyberbullying, sexting, online exploitation on social media, and subsequent violent behaviour and immorality. It is essential to implement social skills training in educational institutions, grant children and adolescents access to cognitive behavioural therapy, encourage parents to monitor their children's online activities and security settings to safeguard their information, and educate them on the significance of maintaining the confidentiality of their personal data. The government must control, monitor, and oversee the actions of youth and children on social media platforms, rehabilitate victims, and develop moral regeneration programs in educational institutions. Key Words:Social Media

Date: 2025
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