Unlocking SME potential through digital platforms: insights from three African digital economies

Suares Clovis Oukouomi Noutchie
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Suares Clovis Oukouomi Noutchie: North-West University

International Journal of Business Ecosystem & Strategy (2687-2293), 2025, vol. 7, issue 4, 106-112

Abstract: Digital platforms are reshaping the landscape for small and medium enterprises (SMEs) across Africa, offering innovative solutions to challenges in market access, financial inclusion, and operational efficiency. This study provides a comparative analysis of the role of digital platforms in supporting SME growth in Kenya, Nigeria, and South Africa, three of the continent’s most digitally active economies. Drawing on secondary data from reputable sources, the research examines how mobile technologies, e-commerce, and fintech platforms influence SME outcomes in revenue, employment, and access to finance. The study further explores the enabling and constraining ecosystem conditions, such as digital infrastructure, literacy, and regulatory environments, that mediate platform effectiveness. The study shows that while all three countries exhibit measurable gains from platform adoption, the scale and sustainability of impact vary widely. Kenya shows significant advancement due to mobile-first innovation and proactive regulation. Nigeria demonstrates rapid but uneven progress shaped by informality and infrastructure gaps. South Africa benefits from advanced digital systems, yet faces persistent inclusion challenges in underserved communities. The study concludes with actionable policy recommendations to improve digital access, build inclusive ecosystems, and align national efforts with regional initiatives like the African Continental Free Trade Area (AfCFTA) and the African Union’s Digital Transformation Strategy Key Words:Digital platforms, Small and medium enterprises (SMEs), E-commerce, Sub-Saharan Africa, Digital transformation, Inclusive growth

Date: 2025
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