Price Sensitivity and Information Barriers to the Take-up of Naloxone

Mireille Jacobson and David Powell

American Economic Journal: Economic Policy, 2024, vol. 16, issue 4, 463-90

Abstract: We conducted a field experiment that randomized advertisements, advertisement content, and prices across 2,204 counties in the United States to study the impacts on online purchases of naloxone, an opioid overdose reversal drug. Advertising increased website users but only impacted purchases when combined with a price reduction. Messages emphasizing the discreet nature of online sales had no additional impact on purchases. Comparing counties with advertisements featuring a highly discounted price to those featuring the full price, we estimate a price elasticity of demand for online naloxone of −1.3. Price is a significant barrier to online purchases of this lifesaving medication.

JEL-codes: C93 H75 I12 I18 L65 M37 (search for similar items in EconPapers)
Date: 2024
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Working Paper: Price Sensitivity and Information Barriers to the Take-up of Naloxone (2024)
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DOI: 10.1257/pol.20230135

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