EconPapers    
Economics at your fingertips  
 

The Relationship Between University Research And The Marketability Of Universities

Simona Vasilache (), Mihaela Dima and Mihaela Dan (prejmerean) ()
Additional contact information
Simona Vasilache: Academy of Economic Studies, Bucharest, Romania

The AMFITEATRU ECONOMIC journal, 2011, vol. 13, issue 30, 544-554

Abstract: As universities are presently involved in a world-wide competition for students, and, implicitly, for markets in which to sell their services, the issue of the advantages research brings, transformed in market share increase, becomes an issue for university management. The paper examines, comparatively, the profitability of basic and applied research in terms of strengthening the market position of a university actively involved in one type of research or in both at a time. Well developed indicators to measure the relationship between research activity and prestige, on the one hand, social capital, on the other, and we will correlate these two research outcomes with the university market share and competitive advantage. The interest a university has to invest in its research activities has a market feedback, which provides a sense of involvement for practical reasons, and that goes beyond the bare purpose of reporting results .

Keywords: entrepreneurial university; performance ratios; basic and applied research (search for similar items in EconPapers)
JEL-codes: I23 C22 M14 (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed

Downloads: (external link)
http://www.amfiteatrueconomic.ro/temp/Article_1062.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:13:y:2011:i:30:p:544-554

Access Statistics for this article

More articles in The AMFITEATRU ECONOMIC journal from Academy of Economic Studies - Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Valentin Dumitru ().

 
Page updated 2020-11-04
Handle: RePEc:aes:amfeco:v:13:y:2011:i:30:p:544-554