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Business Development Challenges for Security Industry – The Classical Market and The New Technology Market

Emilian Cristian Irimescu ()
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Emilian Cristian Irimescu: ASE Bucuresti - Scoala doctorala

International Conference on Marketing and Business Development Journal, 2015, vol. 1, issue 1, 288-294

Abstract: The past years have been dominated by the technology’s development in all areas of our social, professional and economic life. Security industry is also an area which is invaded day by day by new technology, like biometric technology or IP video analysis, and which is moving to a new vision and strategic approach. In this context, the Business Development activity for the security industry must be in concordance with the new trends of our society development. Also, Business Development for security industry must face new threats and some new issues raised by big infrastructure networks. This article wants to highlight the key aspect that the security management and the Business Development in the security industry must take into consideration for a successful activity. Which must be the strategy for a successful security business in this context? Which are the implications from the marketing perspective that lay’s behind the new technology approach? Is technology for the security industry a necessity or just a caprice? We try to find out and to analyze the technology application in security for our market and also for international markets.

Keywords: Security; business; development; marketing; management; technology; strategy. (search for similar items in EconPapers)
JEL-codes: M31 M10 (search for similar items in EconPapers)
Date: 2015
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