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International Conference on Marketing and Business Development Journal

2016 - 2018

From The Bucharest University of Economic Studies
Contact information at EDIRC.

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Volume 2, issue 1, 2016

Food Shopping Behaviour in Older Consumers´ Segment pp. 9-15 Downloads
Dagmar Lesakova
Profile of Luxury Male & Female Customers in Western India pp. 16-22 Downloads
Milind Fadnavis
Trade Business Communication Policy pp. 23-30 Downloads
Dilyana Yaneva and Vyara Kyurova
Influence of Customer Relationship Management in Optometric Practice pp. 31-42 Downloads
Polixenia Aurora Parescura
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study pp. 43-60 Downloads
Moreno Frau and Francesca Cabiddu
The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process pp. 61-71 Downloads
Jolanta Tkaczyk
Play to Save the World – Triggering Social Change Through Games pp. 72-81 Downloads
Alexandra Ioana Pascu
Simulation Business Games in the Research of Marketing Managers’ Decision Making Process pp. 82-90 Downloads
Marcin Awdziej and Jolanta Tkaczyk
Analysis and Evaluation of the Economic State of the Family Business in Bulgaria pp. 91-99 Downloads
Anny Atanasova and Blagovesta Koyundzhiyska-Davidkova
Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective pp. 100-108 Downloads
Mohammed Abdur Razzaque
An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania pp. 109-114 Downloads
Diana Maria Vrânceanu and Ionel Dumitru
Quantitative Research on the Anime Culture Products Presence in the Romanian Market pp. 115-121 Downloads
Adrian Nicolae Cazacu
Entrepreneurial Approach on Relationship Marketing in Family Owned Business pp. 122-135 Downloads
Nicolae Pop, Silvia Fotea, Silvia Dusa and Alexandru Palade
Education as a Factor of Macroeconomic Development pp. 136-149 Downloads
Svetlana Ignjatijević, Ivan Milojević and Drago Cvijanović
Consumer Perspective upon the Marketing of Online Surveys pp. 150-156 Downloads
Larisa Boboc and Daniel Moise
Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research pp. 157-163 Downloads
Beata Tarczydło
Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector pp. 164-171 Downloads
Janette Sheerman and Nancy Brown
Parametrization of the Personnel Function – Possibilities and Limitations pp. 172-179 Downloads
Beata Skowron - Mielnik, Marcin Gołembski and Grzegorz Wojtkowiak
An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector pp. 180-193 Downloads
Kamel Ben Youssef, Giuseppe Giaccardi and Michela Pellicelli
Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province pp. 194-200 Downloads
İlyas Ersoy, Dilaver Tengilimoglu and Pelin Yilik
The Influence of Advertising Practice Corporate Social Responsibility pp. 201-208 Downloads
Irina Susanu, Nicoleta Cristache and Adrian Micu
Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study pp. 209-218 Downloads
Kamel Ben Youssef, Milena Viassone and Erick Leroux
Customer Orientation and Organizational Performance in Iraqi Private Banks pp. 219-225 Downloads
Basim Abbas Kraidy Jassmy, Zaki Muhammad Abbas Bhaya and Zaid Yaseen Saud Al-Dulaimi
Transformational Leadership and its Impact on the Effectiveness of the Team pp. 226-242 Downloads
Latif Atiyah
Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania? pp. 243-255 Downloads
Carmen Balan
Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies pp. 256-264 Downloads
Vasile Alecsandru Strat, Andreea Mihaela Barbu and Iuliana Cetina

Volume 1, issue 2, 2018

Motivation in the decision - making process of choosing a university product pp. 6-13 Downloads
Lixandru Ion-Dănuț
Blockchain: China’s Leading E-commerce Players Innovate in Traceability pp. 14-32 Downloads
Bălan Carmen
The Impact of Conversational Agents on Humans in Services: Research Questions and Hypotheses pp. 33-55 Downloads
Bălan Carmen
Improving Hotel Services in Romania Using Marketing Campaigns pp. 56-68 Downloads
Marin-Pantelescu Andreea
Student Behavior as a Sport Consumer pp. 69-76 Downloads
Jinga Gheorghe and Voinea Andreea
Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective pp. 77-83 Downloads
Baba Cristina Andrada and Stăncioiu Aurelia Felicia
Determinants of the Individuals’ Willingness to Support Nonprofit Organizations – An Integrative Theoretical Perspective pp. 84-91 Downloads
Vonțea Andreea-Angela
Building a Brand in the Romanian Music Industry pp. 92-98 Downloads
Yardena Vianu, Mihaela Constantinescu and Ștefan-Claudiu Cä‚escu
Marketing Science as Approached into a Nonprofit Context pp. 99-105 Downloads
Vonțea Andreea-Angela
Marketing Study: Online Purchase Trends Regarding Smart Devices pp. 106-114 Downloads
Dumitru (Boboc) Andreea - Larisa and Moise Daniel
Clothing Importance on Entrepreneurial Marketing pp. 115-131 Downloads
Orzan Mihai-Cristian and David-Florin Ciocodeicä‚
Needs and Solutions at the Basis of the Successful Academic Research Process - A Qualitative Analysis pp. 132-139 Downloads
Barbu Andreea Mihaela, Florescu Margareta Stela and David Ciocodeicä‚

Volume 1, issue 1, 2018

Comparison of Business Development Processes: A Literature Review Defining Structural Elements and Influential Factors pp. 6-15 Downloads
Sturm Michael, Böhm Markus and Helmut Krcmar
Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic pp. 8-14 Downloads
Yuanfei Guo, Mary FitzPatrick and Roy Larke
Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy? pp. 9-20 Downloads
Jolita Vveinhardt and Egle Stonkute
How Does Color Strategy Create the Social Value: A Multi-Case Study Approach pp. 15-30 Downloads
Kamel Ben Youssef, Massimo Caiazzo and Natahlie Savary
Video Productions in Marketing Communication for Brand. Case Study pp. 16-22 Downloads
Tarczydło Beata
Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication pp. 21-28 Downloads
Jolanta Tkaczyk
Instruments Used for Marketing Experiments pp. 23-29 Downloads
Boboc Andreea Larisa and Moise Daniel
Marketing and Business Development between Idea, Scientific Discovery and Innovation pp. 29-39 Downloads
Lucian-Florin Onișor
Patient Satisfaction Focused Healthcare – The Importance of Adapting the Marketing Mix to the Orientations in the National Healthcare Systems pp. 30-36 Downloads
Ursoiu Alexandru - Bogdan
Cross-cultural Differences in Tourism Product Preferences pp. 31-40 Downloads
Maria Johann
Total Quality Management from the Perspective of Organizational Culture pp. 37-42 Downloads
Georgescu Bogdan, Moise Daniel and Cruceru Anca Francisca
Modeling Store Patronage: A Systematic Review pp. 40-48 Downloads
Sutthipong Meeyai
Comparative Advantages Related to a Municipality – the Experts View pp. 41-52 Downloads
Yana Balashova-Kostadinova
Political Participation Amongst the Young in the European Union pp. 43-49 Downloads
Merlă Vladimir
To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia pp. 49-56 Downloads
Derek Ong Lai Teik, Terrance Chiang Tong Seng and Amanda Pung Xin-Yi
A Preliminary Study on the Potential of Femvertising in Romania pp. 50-56 Downloads
Surianu Iulia
Value Creation vs Value Appropriation: Network Externalities for Auto-Dipper pp. 53-59 Downloads
Rajnandan Patnaik
Would the Niagara Region Benefit from Specialising in Riesling? pp. 57-67 Downloads
Federico Guillermo Topolansky Barbe, Andrea Fujarczuk and Magdalena Maria Gonzalez Triay
The Attitude of Young People in Bucharest Regarding Taboo Topics in Advertising pp. 57-67 Downloads
Iovu Oana-Bianca
Identifying Areas of Information Asymmetry on Foods Labels pp. 60-67 Downloads
Manuela Ivanova
Shaping Advertising Through Cultural Differences pp. 68-78 Downloads
Uță Cristina
Redefining 'The Rich' pp. 68-74 Downloads
Milind Fadnavis
Applied Aspects of Automated Pricing in B2C Marketing pp. 68-73 Downloads
Evgeniya Tonkova
Collaboration between Consumers and Companies in Generating Ideas for Product Development pp. 74-82 Downloads
Antoniya Boykova
The Educational Innovator pp. 75-80 Downloads
Oana Drumea
The Role of Marketing Communication for Creating the Ryanair’s Image, from Consumers Perspectives pp. 79-84 Downloads
Negru Mădălina
The Impact of Packaging Design on Health Product Perceptions pp. 81-89 Downloads
Debra Riley, Peter Martins da Silva and Sabrina Behr
Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector pp. 83-89 Downloads
Polixenia Aurora Roman (Parescura)
The Impact of Unconventional Marketing Communications pp. 85-94 Downloads
Stoenescu Alexandra-Oana
The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers pp. 90-96 Downloads
Debra Riley and Mark Anderson
Understanding Voluntary Simplifiers in Bulgaria pp. 90-96 Downloads
Vanya Kraleva
Market Research About the Attitude Towards Romanian Cinema pp. 95-105 Downloads
Lazarescu-Thois Laura
CSR disclosure in Large Bulgarian Companies pp. 97-106 Downloads
Desislava Serafimova
Space Tourism Market Analysis. Current Situation and Future Trends pp. 97-103 Downloads
Corina Larisa Bunghez
Pricing Strategy in Services - Pricing Strategies in Transport Services pp. 104-108 Downloads
Bogdan Georgescu
Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market pp. 107-114 Downloads
Joanna Korpus
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania pp. 109-114 Downloads
Maria Johann, Mihaela Constantinescu and Stefan Claudiu Caescu
Neuromarketing Research and its Application in Marketing Activities. Some Examples pp. 115-120 Downloads
Beata Tarczydło
Brand Extensions Differentiation: Implications for Strategy pp. 115-119 Downloads
Claudiu-Cătălin Munteanu
Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets pp. 120-129 Downloads
Bistra Vassileva and Adriyana Miteva
Typology of Polish Consumers in Regard to their Sustainable Behaviour pp. 121-130 Downloads
Jadwiga Stobiecka
Business Development Characteristics: Findings from Literature pp. 130-137 Downloads
Michael Sturm
Measuring Sustainable Development. Challenges and Solutions pp. 131-141 Downloads
Camélia Dumitriu and Rachid Moustaquim
Analysis of the Relationship Between Sustainable Development and Economic Growth pp. 138-143 Downloads
Elena Raluca Moisescu (Duican)
The Balanced Scorecard for Sustainability pp. 142-150 Downloads
Rachid Moustaquim and Camélia Dumitriu
Interaction between Firms in New Product Development pp. 144-152 Downloads
Marco Pierantonelli, Andrea Perna and Gian Luca Gregori
Market and Competitive Determinants of Strategy in the Process of Strategic Analysis – Toward Comprehensive and Integrated Approach pp. 151-162 Downloads
Marek Blaszczyk
Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services pp. 153-160 Downloads
Klaus Bruno Schebesch and Radu Lucian Blaga
Predictors of Organizational Trust: The Dynamic Relationship Between Organizational Trust, Organizational Identification and Cultural Intelligence pp. 161-167 Downloads
Catalina Diana Dumitru
Generational Segmentation in Selected European Countries - Analysis of Secondary Data pp. 163-171 Downloads
Krzysztof Błoński
Composite Evaluation of Customer Satisfaction pp. 168-174 Downloads
Dagmar Lesakova
Recognition of Future Trends on time with the Right Evaluation for the Software Industry pp. 172-183 Downloads
Marco Pister
Change Management Initiatives for Romanian Tourism Industry, Based on Benchmarking against South-East Asian and CEE Countries pp. 175-184 Downloads
Liviu Tudor
Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism pp. 184-191 Downloads
Ulvi Cenap Topçu
Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company pp. 185-191 Downloads
Stefan-Alexandru Catana and Victor Constantinescu
Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review pp. 192-203 Downloads
Zaki Bhaya, Zaid Al-Dulaimi and Basim Jassmy
Brand: a Simple Name or a Criterion in Purchasing Decisions? pp. 192-199 Downloads
Ionela – Valeria Popescu
Psychology of Luxury Goods Consumer pp. 200-208 Downloads
Razvan Zaharia and Rodica Milena Zaharia
Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services pp. 204-213 Downloads
Bistra Vassileva
Consumers Behavior Features Upon the Organic Products in Romania pp. 209-217 Downloads
Narcis-Alexandru Bozga
A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element pp. 214-220 Downloads
Emel Demir Askeroğlu
Marketing Trends in the Online Retailing of Books in Romania pp. 218-226 Downloads
Carmen Balan
Particularities of the Legal Framework of Marketing in Romania pp. 221-225 Downloads
Ionel Dumitru, Mihai Felea, Bogdan Georgescu and Daniel Moise
Events Marketing 4-D Research pp. 227-232 Downloads
Daniel Moise
Environmental Management pp. 233-240 Downloads
Ana Vizjak and Maja Vizjak
Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi pp. 241-251 Downloads
Chukwuka Ododo, Gary Mulholland and Jason Turner
The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health pp. 252-260 Downloads
Egehan Ozkan, Dilaver Tengilimoğlu and Pelin Yilik
Mobile Game Advertising Recall in Pre- and Post-Game Experience pp. 261-273 Downloads
Jari Salo
Green Business for Green Meetings (Case Study: Opatija Kongress Hotels) pp. 274-280 Downloads
Daniela Gracan and Marina Barkidija
Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou pp. 281-287 Downloads
Camelia Kailani and Narcisa Ciobotar
Business Development Challenges for Security Industry – The Classical Market and The New Technology Market pp. 288-294 Downloads
Emilian Cristian Irimescu
Public Relations as an Exposure Tool for the Management pp. 295-303 Downloads
Edmir Kuazaqui
Effective Knowledge Sharing in Multi-Generation Organization pp. 304-311 Downloads
Katarzyna Derlukiewicz, Anna Tryfon-Bojarska and Tomasz Łopaciński
The Impact of Work Related Stress on Employees' Satisfaction pp. 312-321 Downloads
Irina Leca and Carmen A. Vranceanu
Marketing Research thought Near Filed Communication pp. 322-328 Downloads
Dan Mitrea
A Multi-Agent Technology Based Platform for Marketing Communication pp. 329-337 Downloads
Radu Ioan Mogos
Customer Engagement Behaviour in the Fashion Industry pp. 338-346 Downloads
Katarzyna Rupik
A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges pp. 347-358 Downloads
Adriana Emilia Robu (Percă-Robu)
Absorption of European Funds in Romania During 2007-2013 pp. 359-365 Downloads
Vasile Ionel Popescu and Constantin Liviu Popescu
Family Firms’ CSR Actions: the Case of Barilla pp. 366-376 Downloads
Domenico Morrone, Angeloantonio Russo and Donato Calace
The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments pp. 377-392 Downloads
Meda Roxana Burghelea, Ioan Plaias and Jaafar El-Murad
New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media pp. 393-399 Downloads
Luca Marinelli and Gian Luca Gregori
Page updated 2023-09-20