International Conference on Marketing and Business Development Journal

2016 - 2018

From The Bucharest University of Economic Studies
Contact information at EDIRC.
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Volume 2, issue 1, 2016

Food Shopping Behaviour in Older Consumers´ Segment pp. 9-15

Dagmar Lesakova

Profile of Luxury Male & Female Customers in Western India pp. 16-22

Milind Fadnavis

Trade Business Communication Policy pp. 23-30

Dilyana Yaneva and Vyara Kyurova

Influence of Customer Relationship Management in Optometric Practice pp. 31-42

Polixenia Aurora Parescura

Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study pp. 43-60

Moreno Frau and Francesca Cabiddu

The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process pp. 61-71

Jolanta Tkaczyk

Play to Save the World – Triggering Social Change Through Games pp. 72-81

Alexandra Ioana Pascu

Simulation Business Games in the Research of Marketing Managers’ Decision Making Process pp. 82-90

Marcin Awdziej and Jolanta Tkaczyk

Analysis and Evaluation of the Economic State of the Family Business in Bulgaria pp. 91-99

Anny Atanasova and Blagovesta Koyundzhiyska-Davidkova

Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective pp. 100-108

Mohammed Abdur Razzaque

An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania pp. 109-114

Diana Maria Vrânceanu and Ionel Dumitru

Quantitative Research on the Anime Culture Products Presence in the Romanian Market pp. 115-121

Adrian Nicolae Cazacu

Entrepreneurial Approach on Relationship Marketing in Family Owned Business pp. 122-135

Nicolae Pop, Silvia Fotea, Silvia Dusa and Alexandru Palade

Education as a Factor of Macroeconomic Development pp. 136-149

Svetlana Ignjatijević, Ivan Milojević and Drago Cvijanović

Consumer Perspective upon the Marketing of Online Surveys pp. 150-156

Larisa Boboc and Daniel Moise

Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research pp. 157-163

Beata Tarczydło

Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector pp. 164-171

Janette Sheerman and Nancy Brown

Parametrization of the Personnel Function – Possibilities and Limitations pp. 172-179

Beata Skowron - Mielnik, Marcin Gołembski and Grzegorz Wojtkowiak

An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector pp. 180-193

Kamel Ben Youssef, Giuseppe Giaccardi and Michela Pellicelli

Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province pp. 194-200

İlyas Ersoy, Dilaver Tengilimoglu and Pelin Yilik

The Influence of Advertising Practice Corporate Social Responsibility pp. 201-208

Irina Susanu, Nicoleta Cristache and Adrian Micu

Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study pp. 209-218

Kamel Ben Youssef, Milena Viassone and Erick Leroux

Customer Orientation and Organizational Performance in Iraqi Private Banks pp. 219-225

Basim Abbas Kraidy Jassmy, Zaki Muhammad Abbas Bhaya and Zaid Yaseen Saud Al-Dulaimi

Transformational Leadership and its Impact on the Effectiveness of the Team pp. 226-242

Latif Atiyah

Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania? pp. 243-255

Carmen Balan

Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies pp. 256-264

Vasile Alecsandru Strat, Andreea Mihaela Barbu and Iuliana Cetina

Volume 1, issue 2, 2018

Motivation in the decision - making process of choosing a university product pp. 6-13

Lixandru Ion-Dănuț

Blockchain: China’s Leading E-commerce Players Innovate in Traceability pp. 14-32

Bălan Carmen

The Impact of Conversational Agents on Humans in Services: Research Questions and Hypotheses pp. 33-55

Bălan Carmen

Improving Hotel Services in Romania Using Marketing Campaigns pp. 56-68

Marin-Pantelescu Andreea

Student Behavior as a Sport Consumer pp. 69-76

Jinga Gheorghe and Voinea Andreea

Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective pp. 77-83

Baba Cristina Andrada and Stăncioiu Aurelia Felicia

Determinants of the Individuals’ Willingness to Support Nonprofit Organizations – An Integrative Theoretical Perspective pp. 84-91

Vonțea Andreea-Angela

Building a Brand in the Romanian Music Industry pp. 92-98

Yardena Vianu, Mihaela Constantinescu and Ștefan-Claudiu Cä‚escu

Marketing Science as Approached into a Nonprofit Context pp. 99-105

Vonțea Andreea-Angela

Marketing Study: Online Purchase Trends Regarding Smart Devices pp. 106-114

Dumitru (Boboc) Andreea - Larisa and Daniel Moise

Clothing Importance on Entrepreneurial Marketing pp. 115-131

Orzan Mihai-Cristian and David-Florin Ciocodeicä‚

Needs and Solutions at the Basis of the Successful Academic Research Process - A Qualitative Analysis pp. 132-139

Barbu Andreea Mihaela, Florescu Margareta Stela and David Ciocodeicä‚

Volume 1, issue 1, 2018

Comparison of Business Development Processes: A Literature Review Defining Structural Elements and Influential Factors pp. 6-15

Sturm Michael, Böhm Markus and Helmut Krcmar

Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic pp. 8-14

Yuanfei Guo, Mary FitzPatrick and Roy Larke

Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy? pp. 9-20

Jolita Vveinhardt and Egle Stonkute

How Does Color Strategy Create the Social Value: A Multi-Case Study Approach pp. 15-30

Kamel Ben Youssef, Massimo Caiazzo and Natahlie Savary

Video Productions in Marketing Communication for Brand. Case Study pp. 16-22

Tarczydło Beata

Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication pp. 21-28

Jolanta Tkaczyk

Instruments Used for Marketing Experiments pp. 23-29

Boboc Andreea Larisa and Daniel Moise

Marketing and Business Development between Idea, Scientific Discovery and Innovation pp. 29-39

Lucian-Florin Onișor

Patient Satisfaction Focused Healthcare – The Importance of Adapting the Marketing Mix to the Orientations in the National Healthcare Systems pp. 30-36

Ursoiu Alexandru - Bogdan

Cross-cultural Differences in Tourism Product Preferences pp. 31-40

Maria Johann

Total Quality Management from the Perspective of Organizational Culture pp. 37-42

Georgescu Bogdan, Daniel Moise and Cruceru Anca Francisca

Modeling Store Patronage: A Systematic Review pp. 40-48

Sutthipong Meeyai

Comparative Advantages Related to a Municipality – the Experts View pp. 41-52

Yana Balashova-Kostadinova

Political Participation Amongst the Young in the European Union pp. 43-49

Merlă Vladimir

To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia pp. 49-56

Derek Ong Lai Teik, Terrance Chiang Tong Seng and Amanda Pung Xin-Yi

A Preliminary Study on the Potential of Femvertising in Romania pp. 50-56

Surianu Iulia

Value Creation vs Value Appropriation: Network Externalities for Auto-Dipper pp. 53-59

Rajnandan Patnaik

Would the Niagara Region Benefit from Specialising in Riesling? pp. 57-67

Federico Guillermo Topolansky Barbe, Andrea Fujarczuk and Magdalena Maria Gonzalez Triay

The Attitude of Young People in Bucharest Regarding Taboo Topics in Advertising pp. 57-67

Iovu Oana-Bianca

Identifying Areas of Information Asymmetry on Foods Labels pp. 60-67

Manuela Ivanova

Applied Aspects of Automated Pricing in B2C Marketing pp. 68-73

Evgeniya Tonkova

Redefining 'The Rich' pp. 68-74

Milind Fadnavis

Shaping Advertising Through Cultural Differences pp. 68-78

Uță Cristina

Collaboration between Consumers and Companies in Generating Ideas for Product Development pp. 74-82

Antoniya Boykova

The Educational Innovator pp. 75-80

Oana Drumea

The Role of Marketing Communication for Creating the Ryanair’s Image, from Consumers Perspectives pp. 79-84

Negru Mădălina

The Impact of Packaging Design on Health Product Perceptions pp. 81-89

Debra Riley, Peter Martins da Silva and Sabrina Behr

Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector pp. 83-89

Polixenia Aurora Roman (Parescura)

The Impact of Unconventional Marketing Communications pp. 85-94

Stoenescu Alexandra-Oana

The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers pp. 90-96

Debra Riley and Mark Anderson

Understanding Voluntary Simplifiers in Bulgaria pp. 90-96

Vanya Kraleva

Market Research About the Attitude Towards Romanian Cinema pp. 95-105

Lazarescu-Thois Laura

CSR disclosure in Large Bulgarian Companies pp. 97-106

Desislava Serafimova

Space Tourism Market Analysis. Current Situation and Future Trends pp. 97-103

Corina Larisa Bunghez

Pricing Strategy in Services - Pricing Strategies in Transport Services pp. 104-108

Bogdan Georgescu

Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market pp. 107-114

Joanna Korpus

Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania pp. 109-114

Maria Johann, Mihaela Constantinescu and Stefan Claudiu Caescu

Brand Extensions Differentiation: Implications for Strategy pp. 115-119

Claudiu-Cătălin Munteanu

Neuromarketing Research and its Application in Marketing Activities. Some Examples pp. 115-120

Beata Tarczydło

Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets pp. 120-129

Bistra Vassileva and Adriyana Miteva

Typology of Polish Consumers in Regard to their Sustainable Behaviour pp. 121-130

Jadwiga Stobiecka

Business Development Characteristics: Findings from Literature pp. 130-137

Michael Sturm

Measuring Sustainable Development. Challenges and Solutions pp. 131-141

Camélia Dumitriu and Rachid Moustaquim

Analysis of the Relationship Between Sustainable Development and Economic Growth pp. 138-143

Elena Raluca Moisescu (Duican)

The Balanced Scorecard for Sustainability pp. 142-150

Rachid Moustaquim and Camélia Dumitriu

Interaction between Firms in New Product Development pp. 144-152

Marco Pierantonelli, Andrea Perna and Gian Luca Gregori

Market and Competitive Determinants of Strategy in the Process of Strategic Analysis – Toward Comprehensive and Integrated Approach pp. 151-162

Marek Blaszczyk

Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services pp. 153-160

Klaus Bruno Schebesch and Radu Lucian Blaga

Predictors of Organizational Trust: The Dynamic Relationship Between Organizational Trust, Organizational Identification and Cultural Intelligence pp. 161-167

Catalina Diana Dumitru

Generational Segmentation in Selected European Countries - Analysis of Secondary Data pp. 163-171

Krzysztof Błoński

Composite Evaluation of Customer Satisfaction pp. 168-174

Dagmar Lesakova

Recognition of Future Trends on time with the Right Evaluation for the Software Industry pp. 172-183

Marco Pister

Change Management Initiatives for Romanian Tourism Industry, Based on Benchmarking against South-East Asian and CEE Countries pp. 175-184

Liviu Tudor

Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism pp. 184-191

Ulvi Cenap Topçu

Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company pp. 185-191

Stefan-Alexandru Catana and Victor Constantinescu

Brand: a Simple Name or a Criterion in Purchasing Decisions? pp. 192-199

Ionela – Valeria Popescu

Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review pp. 192-203

Zaki Bhaya, Zaid Al-Dulaimi and Basim Jassmy

Psychology of Luxury Goods Consumer pp. 200-208

Razvan Zaharia and Rodica Milena Zaharia

Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services pp. 204-213

Bistra Vassileva

Consumers Behavior Features Upon the Organic Products in Romania pp. 209-217

Narcis-Alexandru Bozga

A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element pp. 214-220

Emel Demir Askeroğlu

Marketing Trends in the Online Retailing of Books in Romania pp. 218-226

Carmen Balan

Particularities of the Legal Framework of Marketing in Romania pp. 221-225

Ionel Dumitru, Mihai Felea, Bogdan Georgescu and Daniel Moise

Events Marketing 4-D Research pp. 227-232

Daniel Moise

Environmental Management pp. 233-240

Ana Vizjak and Maja Vizjak

Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi pp. 241-251

Chukwuka Ododo, Gary Mulholland and Jason Turner

The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health pp. 252-260

Egehan Ozkan, Dilaver Tengilimoğlu and Pelin Yilik

Mobile Game Advertising Recall in Pre- and Post-Game Experience pp. 261-273

Jari Salo

Green Business for Green Meetings (Case Study: Opatija Kongress Hotels) pp. 274-280

Daniela Gracan and Marina Barkidija

Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou pp. 281-287

Camelia Kailani and Narcisa Ciobotar

Business Development Challenges for Security Industry – The Classical Market and The New Technology Market pp. 288-294

Emilian Cristian Irimescu

Public Relations as an Exposure Tool for the Management pp. 295-303

Edmir Kuazaqui

Effective Knowledge Sharing in Multi-Generation Organization pp. 304-311

Katarzyna Derlukiewicz, Anna Tryfon-Bojarska and Tomasz Łopaciński

The Impact of Work Related Stress on Employees' Satisfaction pp. 312-321

Irina Leca and Carmen A. Vranceanu

Marketing Research thought Near Filed Communication pp. 322-328

Dan Mitrea

A Multi-Agent Technology Based Platform for Marketing Communication pp. 329-337

Radu Ioan Mogos

Customer Engagement Behaviour in the Fashion Industry pp. 338-346

Katarzyna Rupik

A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges pp. 347-358

Adriana Emilia Robu (Percă-Robu)

Absorption of European Funds in Romania During 2007-2013 pp. 359-365

Vasile Ionel Popescu and Constantin Liviu Popescu

Family Firms’ CSR Actions: the Case of Barilla pp. 366-376

Domenico Morrone, Angeloantonio Russo and Donato Calace

The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments pp. 377-392

Meda Roxana Burghelea, Ioan Plaias and Jaafar El-Murad

New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media pp. 393-399

Luca Marinelli and Gian Luca Gregori