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Recognition of Future Trends on time with the Right Evaluation for the Software Industry

Marco Pister ()
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Marco Pister: EKONOMICKEJ UNIVERZITY V BRATISLAVE FAKULTA PODNIKOVÉHO MANAŽMENTU

International Conference on Marketing and Business Development Journal, 2017, vol. 1, issue 1, 172-183

Abstract: Today through the digitization as well as the technologisation the world changes in an increasing measure which affects also the economic principles. The “Long-Tail-Principle” has replaced the “Pareto Principle”. Nowadays the big enterprises eat not anymore the small businesses; instead the faster businesses eat the slower businesses. The development during the last years has shown that the future is not only digital. The future will be completely different. Especially the conditions in the software industry are other, than they were in the predigital time (Hofmeister, 2013, p. 1). Therefore the recognition of future trends on time and the right evaluation of every trend are very important for every software vendor. The following paper shall help to understand on what sustainable and innovative software companies should focus on including a detailed description of the framework for innovation with the “Three Box Solution” from Govindarajan (2016). Background details like digitization, Cloud or Cloud Computing, Industry 4.0 , Internet of Things (IoT) and the a short description of digital goods ae an ideal introduction to the paper. The paper further includes a literature review of today’s challenges like strategies, globalization, political influences, the total network and the changed behavior of the buyer. This is important to understand and evaluate future trends on time. With the future trends it is also important to cover shortly the digital business models and the development of business models.

Keywords: Future Trends; Digitization; Business Models. (search for similar items in EconPapers)
JEL-codes: O30 O31 O32 (search for similar items in EconPapers)
Date: 2017
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