EconPapers    
Economics at your fingertips  
 

Modeling Store Patronage: A Systematic Review

Sutthipong Meeyai ()
Additional contact information
Sutthipong Meeyai: Suranaree University of Technology

International Conference on Marketing and Business Development Journal, 2015, vol. 1, issue 1, 40-48

Abstract: Marketers always search for growing in store patronage. It is important for retailers to gain better understanding of their consumers. Precise improving store attributes could affect store patronage. Modeling a consumer shopping trip behavior will gain insight into these issues. The aim of this review consists of twofold: (1) to review store attributes and situational factors that impact on store patronage and (2) to review a predictive model to determine store patronage across retail formats. To establish this systematic review, the research aim and research questions are formulated; and then the mapping of the field of the study is defined. Next, the methodology shows how to select and evaluate the papers followed by the analysis and synthesis the data. Finally, the classification of evidence is shown. The findings show different dimensions of store patronage. Consumer demographics, store attributes and different situational influences are described. Finally, modeling approaches with their criticism are presented. Two major gaps could be filled in further research. First, multi-purpose shopping trips have not been considered extensively in store patronage models. Second, store formats have not been categorized by the bi-polar including size and physical development characteristics.

Keywords: store patronage; shopping trips; retail format choice; store attributes; situational factors. (search for similar items in EconPapers)
JEL-codes: L81 M31 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://www.mbd.ase.ro/RePEc/aes/icmbdj/2015/ICMBDJ_V1_2015_52.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:1:y:2015:i:1:p:40-48

Access Statistics for this article

More articles in International Conference on Marketing and Business Development Journal from The Bucharest University of Economic Studies Contact information at EDIRC.
Series data maintained by Lucian Onisor ().

 
Page updated 2017-09-29
Handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:40-48