Collaboration between Consumers and Companies in Generating Ideas for Product Development
Antoniya Boykova ()
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Antoniya Boykova: University of Economics – Varna
International Conference on Marketing and Business Development Journal, 2017, vol. 1, issue 1, 74-82
The development of modern society and the achievements in the field of technologies have led to changes in the interaction between companies and consumers. Nowadays, companies and organizations can use Internet technologies in order to reach their customers in a new and different way. This paper dwells on a research of the forms of cooperation between companies and consumers within the framework of digital domain in the foodstuff manufacturing sector in Bulgaria. The research aims to demonstrate how companies can improve the contact with their consumers by using innovative online platforms for generation of ideas thus creating new and differentiated products meeting the expectations of customers. These platforms allow business organizations to interact with their consumers and make them committed to their business. The present article is funded under Project №182/2016.
Keywords: marketing; ideas; innovation; ideas generation platforms. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:1:y:2017:i:1:p:74-82
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