Clothing Importance on Entrepreneurial Marketing

Orzan Mihai-Cristian () and David-Florin Ciocodeicä‚ ()
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Orzan Mihai-Cristian: The Bucharest University of Economic Studies, Romania
David-Florin Ciocodeicä‚: The Bucharest University of Economic Studies, Romania

International Conference on Marketing and Business Development Journal, 2018, vol. 1, issue 2, 115-131

Abstract: In the field of business clothing can lead to the success of a discussion or negotiation. The fashion culture allows the business man to fit into the circuit of values and be accepted in society. Every professional group respects a certain style of clothing. In the business environment, certain rules on behaviour and clothing are respected. The clothing element is a sign of showing respect to others. Using clothing properly, the person demonstrates that he belongs to a particular professional group, respecting certain rules that have been established in the environment.

Keywords: entrepreneur; clothes; business; success; suits. (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:1:y:2018:i:2:p:115-131

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