Marketing and Business Development between Idea, Scientific Discovery and Innovation
International Conference on Marketing and Business Development Journal, 2015, vol. 1, issue 1, 29-39
Starting from the emergence of the basic ideas, scientific development of them to successive innovations derived from, the paper develops around the way in which marketing science contributes to the business development. It is presented the vision of marketing from a historical perspective that characterized feudalism, communism, capitalism and knowledge based society. Based on documentary research is discussed the necessity of adopting innovations and the multidisciplinary nature of innovation as a process. European policies are presented for the development of innovation and regional development programs already implemented. The paper concludes by highlighting new facets of the innovation concept in economic theory, the legal framework for the marketing of innovative technologies and the limits of intellectual property rights of those who innovate.
Keywords: Marketing; Idea; Scientific Discovery; Innovation; Development. (search for similar items in EconPapers)
JEL-codes: D46 E20 I25 K20 M31 N10 O31 P50 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:1:y:2015:i:1:p:29-39
Access Statistics for this article
More articles in International Conference on Marketing and Business Development Journal from The Bucharest University of Economic Studies Contact information at EDIRC.
Bibliographic data for series maintained by Lucian Onisor ().