The Influence of Advertising Practice Corporate Social Responsibility

Irina Susanu, Nicoleta Cristache () and Adrian Micu ()
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Nicoleta Cristache: UNIVERSITY DUNAREA DE JOS OF GALATI
Adrian Micu: UNIVERSITY DUNAREA DE JOS OF GALATI

International Conference on Marketing and Business Development Journal, 2016, vol. 2, issue 1, 201-208

Abstract: Advertising serves as a mold that shapes social and moral values of the viewer and therefore, due attention should be paid to ensure that the content is healthy, that it positively affects the viewer and the values that inspires represent an ethical improvement of society health. This paper presents a research based on a semi-structured interview and the applying of a questionnaire. The purpose of this research is to reveal the extent to which respondents acknowledge the influence of advertising in decision-making. It can be said that in order to protect society from the harmful effects of advertising, we can create a model with a series of measures that advertising is socially responsible and even beneficial for the society.

Keywords: social responsibility; advertising; commercial responsibility (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:2:y:2016:i:1:p:201-208

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