Particularities of the Legal Framework of Marketing in Romania

Ionel Dumitru (), Mihai Felea (), Bogdan Georgescu () and Daniel Moise
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Ionel Dumitru: Academy of Economics Studies Bucharest
Mihai Felea: Academy of Economics Studies Bucharest
Bogdan Georgescu: Academy of Economics Studies Bucharest

International Conference on Marketing and Business Development Journal, 2017, vol. 1, issue 1, 221-225

Abstract: Legal framework of marketing includes all legal regulations concerning the marketing activities of the companies. It is an element of macro environment namely the political and social environment. At the international level, differences in legislation relating to the field of marketing are significant. In Romania there are some particularities in the legal framework of marketing. Using a secondary research of romanian marketing legislation we obtaining results consist in the most important acts which target different parts of the business of marketing.

Keywords: legal marketing; deceptive marketing; differences marketing legislation. (search for similar items in EconPapers)
JEL-codes: M38 (search for similar items in EconPapers)
Date: 2017
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