Marketing Research thought Near Filed Communication
Dan Mitrea ()
Additional contact information
Dan Mitrea: University Transilvania Brasov
International Conference on Marketing and Business Development Journal, 2015, vol. 1, issue 1, 322-328
NFC Near Field Communication technologies in mobile phones and tablets, has an increased set up in the new hardware for mobile applications in the last period. The author will try a marketing research approach, using Meta data stored and transmitted through NFC Technologies. Therefore, a certain algorithm to read – and set up an information cube will be issued in last stage, but on this article we will debate the assumptions and conditions to be met, in order to allow the marketing research approaches by collecting the meta data from NFC activity of the customers with the mobile phones or tablets. The question is how to transform the marketing elements so that they can incorporate the NFC Technology.
Keywords: marketing research; NFC; tap marketing; event processing; customer relationship. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:1:y:2015:i:1:p:322-328
Access Statistics for this article
More articles in International Conference on Marketing and Business Development Journal from The Bucharest University of Economic Studies Contact information at EDIRC.
Series data maintained by Lucian Onisor ().