Marketing Research thought Near Filed Communication

Dan Mitrea ()
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Dan Mitrea: University Transilvania Brasov

International Conference on Marketing and Business Development Journal, 2015, vol. 1, issue 1, 322-328

Abstract: NFC Near Field Communication technologies in mobile phones and tablets, has an increased set up in the new hardware for mobile applications in the last period. The author will try a marketing research approach, using Meta data stored and transmitted through NFC Technologies. Therefore, a certain algorithm to read – and set up an information cube will be issued in last stage, but on this article we will debate the assumptions and conditions to be met, in order to allow the marketing research approaches by collecting the meta data from NFC activity of the customers with the mobile phones or tablets. The question is how to transform the marketing elements so that they can incorporate the NFC Technology.

Keywords: marketing research; NFC; tap marketing; event processing; customer relationship. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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