The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments

Meda Roxana Burghelea (), Ioan Plaias () and Jaafar El-Murad ()
Additional contact information
Ioan Plaias: Babes Bolyai University, Faculty of Economics and Business Administration
Jaafar El-Murad: Westminster Business School

International Conference on Marketing and Business Development Journal, 2015, vol. 1, issue 1, 377-392

Abstract: Music variables affect consumer behaviour. This paper presents the current state of knowledge of the effects of music on consumers in retailing and service environments, showcasing the results of relevant studies that have manipulated specific musical variables (such as tempo, volume, genre, liking) and their impact on cognitive responses (expectations, perceptions, attitude, quality evaluation), emotional responses (moods, feelings, emotions), and ultimately behavioural responses (time spent in store, money spent in store, consumption speed, waiting). Based on a critical review of the most important studies, it concludes by identifying gaps in the already extensive literature and suggests future research to explore the relationship between musical variables and consumer responses in the context of retailing.

Keywords: music; cognitive; emotional; behavioural; retailing; service. (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.mbd.ase.ro/RePEc/aes/icmbdj/2015/ICMBDJ_V1_2015_150.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:icmbdj:v:1:y:2015:i:1:p:377-392

Access Statistics for this article

More articles in International Conference on Marketing and Business Development Journal from The Bucharest University of Economic Studies Contact information at EDIRC.
Bibliographic data for series maintained by Lucian Onisor ().