Marketing Study: Online Purchase Trends Regarding Smart Devices

Dumitru (Boboc) Andreea - Larisa () and Daniel Moise
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Dumitru (Boboc) Andreea - Larisa: The Bucharest University of Economic Studies, Romania

International Conference on Marketing and Business Development Journal, 2018, vol. 1, issue 2, 106-114

Abstract: In Romania, in the last decade, according to INSSE (2018), the interest of online shopping has increased, especially for clothing, footwear and sporting goods, electronics and different intelligent devices. The present paper, gives attention to the online consumer behavior in terms of buying goods, more exactly, to the recent smart devices appeared on the market. In order to highlight the main purpose of the study, it has been realized an analysis of secondary data from the most popular Romanian online retailer, based on the number of reviews received for each intelligent device. The results of the study reflect that the major trends of Romanian online shopping are various, the population have embraced the latest developments in technology, in different areas, such as smart home goods, smart daily use devices, smart audio and video devices, smart products used in the workplace. The conclusions outline that Romanian online buyers are more open when it is about acquisition of intelligent devices, becoming interested, year by year, in the technology industry, but they are still sensible to some marketing factors. The implications of the present marketing study can be appreciated on two levels: both among online distribution stakeholders who can track from a qualitative point of view the comments left by buyers and attracting new ones, which gives credibility to the smart product, and on the other hand, a social analysis can be made in terms of increasing the quality of life by purchasing such products and their use, by the degree of satisfaction offered and reflected in reviews.

Keywords: online consumer behavior; online purchase trends; smart devices. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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