A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India

Dr Ehtesham Abbasi ()
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Dr Ehtesham Abbasi: King Abdul Aziz University

Journal of Emerging Trends in Marketing and Management, 2016, vol. 1, issue 1, 141-155

Abstract: A potential entrepreneur needs insight and vision in terms of the viability of the proposed project concept. Most rational decisions, taken either by existing or aspiring entrepreneurs to make a business investment, are preceded by an investigation of the feasibility of the project. In support of this, the functions of undertaking a feasibility study include the following: • It provides the knowledge, conviction and specific operational insights into the viability of a project, in terms of market, technical, Financial and other perspectives. • A feasibility study provides the basis for developing the concept into a business plan and subsequent start-up. • It allows the product/service to be tested in a practical marketplace setting without major resource commitments. • The feasibility study document acts as a reference for support agencies, grant aiding authorities, potential partners, business associates and lending institutions, as a basis for generating interest and commitment for the proposed business. MARKET ANALYSIS. It involves market analysis of market conditions which affect product, price, promotion, place (distribution) and packaging. TECHNICAL ANALYSIS. It incorporates a review of the product, manufacturing/supply process, plant location, size and layout. FINANCIAL ANALYSIS. With emphasis placed on the provision of financial statements, so that the project can be evaluated in terms of various commercial profitability and the magnitude of finance required. The present study is based on K.K MILK FRESH Ltd. which is located in Indian state of Uttar Pradesh, tries to highlight the market potential for dairy product in Uttar Pradesh. State of Uttar Pradesh, India is the fastest growing state in India in terms of population. If the population of U.P is taken alone it is the sixth largest country of the world. Income level of people are rising so as the enhanced demand for dairy products.

Keywords: Entrepreneurial Development; Dairy Products; Marketing Feasibility; Financial Viability; KK Milk Fresh Ltd. (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2016
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