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Journal of Emerging Trends in Marketing and Management

2016 - 2016

From The Bucharest University of Economic Studies
Contact information at EDIRC.

Series data maintained by Lucian Onisor ().

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Volume 1, issue 1, 2016

Crowdsourcing Platforms: Users’ Experience Exposed pp. 9-22 Downloads
Lucian-Florin Onișor and Daniela Ioniță
The Social Influence of User Emotional Expression on the Acceptance of Information Systems by Peer Users in Organizations pp. 23-30 Downloads
Moshe Goren and Shlomo Hareli
Overview on the Technological Development and Particularities of Industry Services Development pp. 31-40 Downloads
Makram Cheikh
Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis pp. 41-51 Downloads
Piotr Tarka
Crowdsourcing and Outsourcing: Friends or Foes? pp. 52-61 Downloads
Daniela Ioniță and Lucian-Florin Onișor
Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices pp. 62-69 Downloads
Stephan Kull and Philipp Hübner
Branding in China – An Institutional and Consumer Perspective pp. 70-79 Downloads
Diederich Bakker
Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand pp. 80-89 Downloads
Viktorija Grigaliūnaitė and Lina Pilelienė
Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness pp. 90-99 Downloads
Lina Pilelienė and Viktorija Grigaliūnaite
CSR Assessment Model pp. 100-110 Downloads
Desislava Serafimova
Identifying Competitive Advantages for Territories pp. 111-118 Downloads
Yana Balashova-Kostadinova
Promoting Excellence in Customer Management: Emerging Trends in Business pp. 119-129 Downloads
Moira Clark, Tony Harrington and Andrew Myers
Emerging Trends in Customer Management in a Changing World pp. 130-140 Downloads
Anne Dibley, Moira Clark and Andrew Myers
A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India pp. 141-155 Downloads
Dr Ehtesham Abbasi
Integrated Marketing Communication Tools: Traditional vs. Modern pp. 156-166 Downloads
Olimpia Oancea, Amalia Dutu, Mihaela Diaconu and Mihaela Brinzea
Automated Marketing and the Need for Revising Traditional Practices pp. 167-174 Downloads
Evgeniya Tonkova
Innovative Models for Generating Ideas in High-Tech Environment pp. 175-184 Downloads
Antoniya Boykova
Identify of Information Asymmetry Practices in Bulgarian Goods Market pp. 185-194 Downloads
Manuela Ivanova
Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation pp. 195-204 Downloads
Amalia Dutu, Mihaela Diaconu and Olimpia Oancea
Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park pp. 205-214 Downloads
Rita Cannas and Daniela Pettinao
The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI) pp. 215-223 Downloads
Elena Lidia Melnic
Customer Vs. E-tailer: How Tablet Affects Mobile Commerce pp. 224-235 Downloads
Sunday Adewale Olaleye
Food Tourism: The Melaka Gastronomic Experience pp. 236-246 Downloads
Xue Fa Tong, David Yoon Kin Tong and Wai Sern Tam
Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective? pp. 247-258 Downloads
Carmen Balan
Crowdsourcing: Looking for a Pattern pp. 259-271 Downloads
Maria Colurcio, Stella Carè, Angela Caridà and Monia Melia
Emerging Trends within the Public Sector in Flanders. Towards a Self-Organising Centre of Government pp. 272-281 Downloads
Dries Verlet
Developing the Profile of Green Consumer and Family Decision Making Model: A Review pp. 282-291 Downloads
David Yoon Kin Tong, Chau Keng Tee and Hishamuddin Ismail
Business Process Management as a Strategy to Make Organizational Innovation pp. 292-301 Downloads
Fabrizio Baldassarre, Francesca Ricciardi and Raffaele Campo
To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World? pp. 302-314 Downloads
Ioana Sinziana Burcea
Segmentation of Supplementary Post-graduated Education (Case for a Russian University) pp. 315-327 Downloads
Diana Yampolskaya, Olga Vasilyeva and Alexander Zobov
Social-Media Platforms and Marketing of Higher Education Institutions pp. 328-338 Downloads
Irina Iosub, Adelina Ivanov and Dan Smedescu
Characteristics and Development of Social Media as a Marketing Communications Tool pp. 339-345 Downloads
Irina Iosub, Adelina Ivanov and Dan Smedescu
Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania pp. 346-353 Downloads
Andreea Pachițanu
The Brand of an Athlete - Reconsidering Its Dimensions pp. 354-363 Downloads
Mihaela Constantinescu
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