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Journal of Emerging Trends in Marketing and Management

2017 - 2017

From The Bucharest University of Economic Studies
Contact information at EDIRC.

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Volume 1, issue 1, 2017

The Industrial Internet of Things from a Management Perspective: A Systematic Review of Current Literature pp. 8-21 Downloads
Christian Arnold
Crowdsourcing Platforms: Users’ Experience Exposed pp. 9-22 Downloads
Lucian-Florin Onișor and Daniela Ioniță
The Influence of the Rehabilited Servicespace on the Customers’ Response pp. 9-23 Downloads
Noama Abbas and Kenan Wassouf
Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM) pp. 22-29 Downloads
Philipp Hübner
The Social Influence of User Emotional Expression on the Acceptance of Information Systems by Peer Users in Organizations pp. 23-30 Downloads
Moshe Goren and Shlomo Hareli
Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality pp. 24-33 Downloads
Irma Shyle
Human Resource Management in Social Welfare System pp. 30-34 Downloads
Elmira Naberushkina, Olga Volkova and Oksana Besschetnova
Overview on the Technological Development and Particularities of Industry Services Development pp. 31-40 Downloads
Makram Cheikh
Customer’s Perspective on Customer Data Usage in Mobile Banking Context pp. 34-44 Downloads
Hanna Komulainen
Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania pp. 35-45 Downloads
Manuela Pilato, Hugues Séraphin, Claudio Bellia and Ștefan Căescu
Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis pp. 41-51 Downloads
Piotr Tarka
International Scientific Cooperation Networks of Top Universities in the CEE Region pp. 45-54 Downloads
Andrea Magda Nagy
Marketing Strategies for Responsible Tourism: Challenges and Opportunities pp. 46-56 Downloads
Bistra Vassileva
Crowdsourcing and Outsourcing: Friends or Foes? pp. 52-61 Downloads
Daniela Ioniță and Lucian-Florin Onișor
Comparative Advantages of Territories – the Residents’ View pp. 55-68 Downloads
Yana Balashova-Kostadinova
Tit for Tat: A Perspective on Health Care Social Marketing Shock Advertising pp. 57-66 Downloads
Iuliana Raluca Gheorghe, Andra Victoria Radu, Consuela Mădălina Gheorghe, Octavian Negoiță and Victor Lorin Purcărea
Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices pp. 62-69 Downloads
Stephan Kull and Philipp Hübner
Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook? pp. 67-76 Downloads
Carmen Balan
Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector pp. 69-78 Downloads
Kamila Słupińska and Anna Szwajlik
Branding in China – An Institutional and Consumer Perspective pp. 70-79 Downloads
Diederich Bakker
CSR and Sustainable Development – Two Concepts with Different Beginnings and a Common Future pp. 77-87 Downloads
Desislava Serafimova
Conceptualising Influencer Marketing pp. 79-87 Downloads
Diederich Bakker
Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand pp. 80-89 Downloads
Viktorija Grigaliūnaitė and Lina Pilelienė
Consumer Attitudes toward Online Behavioural Advertising: The Social Media Involvement pp. 88-94 Downloads
Andriani Kusumawati
What If the Enterprise Value Doesn't Grow? Evidence from Romanian Steelmaking Companies pp. 88-93 Downloads
Viorica Mădălina Ion
Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness pp. 90-99 Downloads
Lina Pilelienė and Viktorija Grigaliūnaite
Factors Determining the Adoption of Sharing Economy Models in the Travel Context pp. 94-104 Downloads
Hande B. Turker, V. Aslihan Nasir, Ulas Can Erguney and Cagla Senol
Commodities Produced by Religious Communities on the Food Market: Competitive Advantage or Ruining Reputation? pp. 95-104 Downloads
Krisztina Bence
CSR Assessment Model pp. 100-110 Downloads
Desislava Serafimova
Organizational Culture – Values and Practices, Evidence from Manufacturing Industry in Northeastern Bulgaria pp. 105-114 Downloads
Miglena Pencheva
The Additive Manufacturing in the Industry 4.0 Era: The Case of an Italian FabLab pp. 105-115 Downloads
Fabrizio Baldassarre and Francesca Ricciardi
Identifying Competitive Advantages for Territories pp. 111-118 Downloads
Yana Balashova-Kostadinova
The Concept of Stakeholders in the Context of CSR (A Survey of Industrial Enterprises in Bulgaria) pp. 115-128 Downloads
Diana Antonova, Bozhana Stoycheva, Svilen Kunev and Irina Kostadinova
Digital Revolutions affecting Distribution within the Games Sector pp. 116-123 Downloads
Malte Behrmann
Promoting Excellence in Customer Management: Emerging Trends in Business pp. 119-129 Downloads
Moira Clark, Tony Harrington and Andrew Myers
“3G” Business Model for Marketing 4.0: Implications for Circular Economy pp. 124-134 Downloads
Bistra Vassileva and Yordan Ivanov
Instruments Used for Marketing Experiments pp. 129-136 Downloads
Andreea Larisa Boboc and Daniel Moise
Emerging Trends in Customer Management in a Changing World pp. 130-140 Downloads
Anne Dibley, Moira Clark and Andrew Myers
Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance pp. 135-141 Downloads
Anca Cruceru and Daniel Moise
Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing pp. 137-148 Downloads
Andriani Kusumawati
A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India pp. 141-155 Downloads
Dr Ehtesham Abbasi
Research of Commercialization Models of Scientific Developments in Projects of Technological Entrepreneurship pp. 142-151 Downloads
Svetlana Karpycheva
Green IT: The Perspective of IT Professionals pp. 149-155 Downloads
V. Aslihan Nasir and Reydan Yasar
Profile Evolution Analysis of the Persons with a Healthy Lifestyle pp. 152-163 Downloads
Mihai Ioan Rosca and Laura Daniela Tănase
Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing pp. 156-165 Downloads
Adrian Micu, Alexandru Capatina and Angela-Eliza Micu
Integrated Marketing Communication Tools: Traditional vs. Modern pp. 156-166 Downloads
Olimpia Oancea, Amalia Dutu, Mihaela Diaconu and Mihaela Brinzea
The Moderating Factors of Click on Intrusive Online Advertising pp. 164-170 Downloads
Sarah Fakhir
Brand Extension Acceptability in Food and Beverage Product Categories pp. 166-175 Downloads
Maria Cristiana Martini, Giovanna Galli and Marcello Tedeschi
Automated Marketing and the Need for Revising Traditional Practices pp. 167-174 Downloads
Evgeniya Tonkova
The Development of Innovative Product Concept: A Case of Organic Rice in Thailand pp. 171-180 Downloads
Jaroenwanit Pensri, Supot Deboonmee and Uraiporn Kattiyapornpong
Innovative Models for Generating Ideas in High-Tech Environment pp. 175-184 Downloads
Antoniya Boykova
Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption pp. 176-184 Downloads
Marcello Tedeschi, Maria Cristiana Martini and Giovanna Galli
Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern pp. 181-193 Downloads
Ricardo Correia and Jorge Lengler
Identify of Information Asymmetry Practices in Bulgarian Goods Market pp. 185-194 Downloads
Manuela Ivanova
The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker? pp. 185-191 Downloads
Giovanna Galli, Marcello Tedeschi and Maria Cristiana Martini
Leadership Style - Evidence from Manufacturing Industry in Northeastern Bulgaria pp. 192-201 Downloads
Miglena Pencheva
On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception pp. 194-203 Downloads
Marcello Tedeschi, Giovanna Galli and Maria Cristiana Martini
Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation pp. 195-204 Downloads
Amalia Dutu, Mihaela Diaconu and Olimpia Oancea
Extrinsic and Intrinsic Motivations Affecting Information Systems Continuance Intention in Mobile Applications with Gamified Features pp. 202-209 Downloads
Elif Tugba Aydinliyurt
Specific Applications of Weather-Based Marketing pp. 204-209 Downloads
Evgeniya Tonkova
Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park pp. 205-214 Downloads
Rita Cannas and Daniela Pettinao
The Brand Effect - Living the Brand in Negotiations pp. 210-215 Downloads
Anne Maria Stefani
Nostalgia of Memorable Experiences and the Revisit to Tourism Locations pp. 210-220 Downloads
Mariana Pereira and Luis Hor-Meyll
The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI) pp. 215-223 Downloads
Elena Lidia Melnic
Business Ethics of a Leader of NGO for Children in Needs pp. 216-221 Downloads
Elmira Naberushkina, Olga Volkova and Oksana Besschetnova
Industry 4.0 IT: Solutions in the Romanian Food Industry pp. 221-230 Downloads
Cristina Veith
Marketing Approaches to Attract Investments in Municipalities pp. 222-229 Downloads
Evgeniya Tonkova, Sevdalina Hristova and Dancho Petrov
Customer Vs. E-tailer: How Tablet Affects Mobile Commerce pp. 224-235 Downloads
Sunday Adewale Olaleye
Assessment of Communication Effects: Cultural Events in Varna, Bulgaria pp. 230-239 Downloads
Plamena Palamarova
Evolution of the IT Industry and its Development Potential pp. 231-241 Downloads
Cristina Veith
Food Tourism: The Melaka Gastronomic Experience pp. 236-246 Downloads
Xue Fa Tong, David Yoon Kin Tong and Wai Sern Tam
Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis pp. 240-248 Downloads
Andreea Pachițanu
Comparative Study in Digital Marketing Trends in Adventure Tourism: Bulgaria, Estonia, Ireland and Scotland pp. 242-251 Downloads
Plamena Palamarova
Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective? pp. 247-258 Downloads
Carmen Balan
Experiential Marketing and Advertising Efficiency – a Marketing Experiment pp. 249-257 Downloads
Cristiana Sangiorzan and Mihaela Constantinescu
Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems pp. 252-262 Downloads
Bistra Vassileva
The Effects of Smoking on the Health of the Urban Population pp. 258-271 Downloads
Ionel Dumitru, Narcisa Ciobotar, Silvia Elena Cristache and Florica Georgeta Rotaru
Crowdsourcing: Looking for a Pattern pp. 259-271 Downloads
Maria Colurcio, Stella Carè, Angela Caridà and Monia Melia
The Analysis of the Importance of Branding Elements in the Romanian Music Industry pp. 263-272 Downloads
Yardena Vianu, Mihaela Constantinescu and Ștefan-Claudiu Căescu
Emerging Trends within the Public Sector in Flanders. Towards a Self-Organising Centre of Government pp. 272-281 Downloads
Dries Verlet
Corporate Image of Banks: Comparative Study in Bulgaria and Romania pp. 273-281 Downloads
Tsvetelina Dimitrova
Developing the Profile of Green Consumer and Family Decision Making Model: A Review pp. 282-291 Downloads
David Yoon Kin Tong, Chau Keng Tee and Hishamuddin Ismail
Organizational Performance and Digitalization in Industry 4.0 pp. 282-288 Downloads
Dragos Tohanean, Sorin-George Toma and Ionel Dumitru
Business Process Management as a Strategy to Make Organizational Innovation pp. 292-301 Downloads
Fabrizio Baldassarre, Francesca Ricciardi and Raffaele Campo
To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World? pp. 302-314 Downloads
Ioana Sinziana Burcea
Segmentation of Supplementary Post-graduated Education (Case for a Russian University) pp. 315-327 Downloads
Diana Yampolskaya, Olga Vasilyeva and Alexander Zobov
Social-Media Platforms and Marketing of Higher Education Institutions pp. 328-338 Downloads
Irina Iosub, Adelina Ivanov and Dan Smedescu
Characteristics and Development of Social Media as a Marketing Communications Tool pp. 339-345 Downloads
Irina Iosub, Adelina Ivanov and Dan Smedescu
Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania pp. 346-353 Downloads
Andreea Pachițanu
The Brand of an Athlete - Reconsidering Its Dimensions pp. 354-363 Downloads
Mihaela Constantinescu
Page updated 2020-07-06