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Journal of Emerging Trends in Marketing and Management

2019 - 2019

From The Bucharest University of Economic Studies
Contact information at EDIRC.

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Volume 1, issue 1, 2019

The Industrial Internet of Things from a Management Perspective: A Systematic Review of Current Literature pp. 8-21 Downloads
Christian Arnold
The Influence of the Rehabilited Servicespace on the Customers’ Response pp. 9-23 Downloads
Noama Abbas and Kenan Wassouf
Crowdsourcing Platforms: Users’ Experience Exposed pp. 9-22 Downloads
Lucian-Florin Onișor and Daniela Ioniță
Where to Place an Online Ad: An Eye-Tracking Experiment pp. 12-23 Downloads
Daniela Ioniță and Lucian-Florin Onișor
Netnography and a Summative Content Analysis Approach to Market Research pp. 12-22 Downloads
Alan Shaw
Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM) pp. 22-29 Downloads
Philipp Hübner
The Social Influence of User Emotional Expression on the Acceptance of Information Systems by Peer Users in Organizations pp. 23-30 Downloads
Moshe Goren and Shlomo Hareli
Factors Affecting CRM System Adoption: Evidence from Romanian SMEs pp. 23-31 Downloads
Mihaela-Rodica Ganciu, Andreea Barbu, Ramona-Alexandra Neghină, Valentin-Andrei Mănescu and Gheorghe Militaru
Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality pp. 24-33 Downloads
Irma Shyle
Holistic Tourist Experiences in Mature Destinations pp. 24-33 Downloads
Montserrat Crespi-Vallbona and Oscar Mascarilla-Miró
Human Resource Management in Social Welfare System pp. 30-34 Downloads
Elmira Naberushkina, Olga Volkova and Oksana Besschetnova
Overview on the Technological Development and Particularities of Industry Services Development pp. 31-40 Downloads
Makram Cheikh
The Role of Entrepreneurial Ecosystem in the Internationalisation of High Growth SMEs in Health Technology Business pp. 32-42 Downloads
Abdollah Mohammadparast Tabas and Hanna Komulainen
Customer’s Perspective on Customer Data Usage in Mobile Banking Context pp. 34-44 Downloads
Hanna Komulainen
The Antecedents of the Sources of Value of Mass Customization According to Different Categories of Products: Individual and Contextual Variables pp. 34-42 Downloads
Marwa Meddeb and Jean-Louis Moulins
Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania pp. 35-45 Downloads
Manuela Pilato, Hugues Séraphin, Claudio Bellia and Ștefan Căescu
Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis pp. 41-51 Downloads
Piotr Tarka
Technology Market Dynamics: Fifth Generation Networks and Huawei Market Leadership pp. 43-51 Downloads
Kalyanaram Gurumurthy
Communication Strategy aimed at Strengthening the Presence of Training Providers on the Labor Market of the South-East Region pp. 43-53 Downloads
Aura Colan, TINCUÈšA Vrabie, Geanina Colan and Nicoleta Cristache
International Scientific Cooperation Networks of Top Universities in the CEE Region pp. 45-54 Downloads
Andrea Magda Nagy
Marketing Strategies for Responsible Tourism: Challenges and Opportunities pp. 46-56 Downloads
Bistra Vassileva
Crowdsourcing and Outsourcing: Friends or Foes? pp. 52-61 Downloads
Daniela Ioniță and Lucian-Florin Onișor
Childhood Brand Nostalgia, Perceived Self-Continuity and Brand Loyalty pp. 52-62 Downloads
Huey Shee Loh, Sanjaya Singh Gaur and Ryan Jiunn-Hoong Lim
Influence of Computer Games as an Advertising Medium on Brand Associations pp. 54-60 Downloads
Andrey Kostov
Comparative Advantages of Territories – the Residents’ View pp. 55-68 Downloads
Yana Balashova-Kostadinova
Tit for Tat: A Perspective on Health Care Social Marketing Shock Advertising pp. 57-66 Downloads
Iuliana Raluca Gheorghe, Andra Victoria Radu, Consuela Mădălina Gheorghe, Octavian Negoiță and Victor Lorin Purcărea
Evolution of Integrated Marketing Communication Research through Latent Dirichlet Allocation (LDA) Analysis pp. 61-70 Downloads
Alina Popa and Raluca-Ecaterina Brandabur
Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices pp. 62-69 Downloads
Stephan Kull and Philipp Hübner
Consumer Behaviour of "Young Adults" as a Determinant of the Development of Product Innovation pp. 63-71 Downloads
Anna Szwajlik
Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook? pp. 67-76 Downloads
Carmen Balan
Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector pp. 69-78 Downloads
Kamila Słupińska and Anna Szwajlik
Branding in China – An Institutional and Consumer Perspective pp. 70-79 Downloads
Diederich Bakker
Young Consumers Demand Sustainable and Social Responsible Luxury pp. 71-81 Downloads
Amadea Ruxandra Agapie and Gabriela Sîrbu
Types of Users and their Activities in Social Media and their Possibilities to Engage in Activities pp. 72-82 Downloads
Kamila Słupińska
CSR and Sustainable Development – Two Concepts with Different Beginnings and a Common Future pp. 77-87 Downloads
Desislava Serafimova
Conceptualising Influencer Marketing pp. 79-87 Downloads
Diederich Bakker
Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand pp. 80-89 Downloads
Viktorija Grigaliūnaitė and Lina Pilelienė
Do You Still Love Facebook? Understanding Users’ Perceptions Through a Novel Qualitative Method pp. 82-92 Downloads
Alexandra Hutanu and Patricea-Elena Bertea
Place of Customer Relationship Building Tools in Relation to the Customer Knowledge Management Model pp. 83-89 Downloads
Urszula ChrÄ…chol-Barczyk
What If the Enterprise Value Doesn't Grow? Evidence from Romanian Steelmaking Companies pp. 88-93 Downloads
Viorica Mădălina Ion
Consumer Attitudes toward Online Behavioural Advertising: The Social Media Involvement pp. 88-94 Downloads
Andriani Kusumawati
Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness pp. 90-99 Downloads
Lina Pilelienė and Viktorija Grigaliūnaite
Voluntary Migration to the Online Channel in the Service Purchase Process - How Close We Are? pp. 90-99 Downloads
Ilona Bondos
The Intertwining between Corporate Governance and Knowledge Management in the Time of Covid-19 – A Framework pp. 93-110 Downloads
Delia Deliu
Factors Determining the Adoption of Sharing Economy Models in the Travel Context pp. 94-104 Downloads
Hande B. Turker, V. Aslihan Nasir, Ulas Can Erguney and Cagla Senol
Commodities Produced by Religious Communities on the Food Market: Competitive Advantage or Ruining Reputation? pp. 95-104 Downloads
Krisztina Bence
CSR Assessment Model pp. 100-110 Downloads
Desislava Serafimova
Facilitating the Development of Innovative Competencies and Strategic Marketing Sustainability Commitment pp. 100-106 Downloads
Silvije JerÄ inović
The Additive Manufacturing in the Industry 4.0 Era: The Case of an Italian FabLab pp. 105-115 Downloads
Fabrizio Baldassarre and Francesca Ricciardi
Organizational Culture – Values and Practices, Evidence from Manufacturing Industry in Northeastern Bulgaria pp. 105-114 Downloads
Miglena Pencheva
Studying the Digital Marketing Strategy through Big Data in Banking Sector pp. 107-115 Downloads
Ionuț-Adrian Mosescu, Ștefan-Claudiu Căescu, Florina Botezatu and Raluca-Giorgiana Chivu
The Impact of Brand Nostalgia on Purchase Intention among Gen Y pp. 111-121 Downloads
Stefanie Jensen and Martin Ohlwein
Identifying Competitive Advantages for Territories pp. 111-118 Downloads
Yana Balashova-Kostadinova
The Concept of Stakeholders in the Context of CSR (A Survey of Industrial Enterprises in Bulgaria) pp. 115-128 Downloads
Diana Antonova, Bozhana Stoycheva, Svilen Kunev and Irina Kostadinova
Romanian Consumers’ Perception on Carpooling Phenomena – A Successful Example of Collaborative Consumption pp. 116-125 Downloads
Daniel Adrian Gârdan, Ionel Dumitru, Iuliana Petronela Gârdan and Aurelian Bondrea
Digital Revolutions affecting Distribution within the Games Sector pp. 116-123 Downloads
Malte Behrmann
Promoting Excellence in Customer Management: Emerging Trends in Business pp. 119-129 Downloads
Moira Clark, Tony Harrington and Andrew Myers
The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers pp. 122-131 Downloads
Andreea Elena Strătilă (Irimia) and Mihai Mehedințu
“3G” Business Model for Marketing 4.0: Implications for Circular Economy pp. 124-134 Downloads
Bistra Vassileva and Yordan Ivanov
Trends in Bulgarian Consumers’ Behavior Regarding Bio Foods pp. 126-136 Downloads
Milena Todorova and Svilena Ruskova
Instruments Used for Marketing Experiments pp. 129-136 Downloads
Andreea Larisa Boboc and Daniel Moise
Emerging Trends in Customer Management in a Changing World pp. 130-140 Downloads
Anne Dibley, Moira Clark and Andrew Myers
Advertising as a Motivator of Human Behavior – Theoretical Approach of Manipulation in Modern Society pp. 132-138 Downloads
Mihai-Ioan Roșca and Angela Madan
Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance pp. 135-141 Downloads
Anca Cruceru and Daniel Moise
Flexibilisation at the Workplace and its Impact on Leadership Methods in Germany / Leadership for the Generation Z pp. 137-146 Downloads
Laurențiu Hauser
Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing pp. 137-148 Downloads
Andriani Kusumawati
Study on the Influence of CEO Duality on the Performance of Listed Entities pp. 139-145 Downloads
Oana Bogdan and Valentin Burcä‚
A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India pp. 141-155 Downloads
Dr Ehtesham Abbasi
Research of Commercialization Models of Scientific Developments in Projects of Technological Entrepreneurship pp. 142-151 Downloads
Svetlana Karpycheva
Contractor’s Statement of Case to the Dispute Adjudication Board pp. 146-155 Downloads
Bogdan Georgescu and Vasile Ionel Popescu
Valences of Corporate Social Responsibility in Air Transport in Romania pp. 147-156 Downloads
Ionuț-Claudiu Popa, Maria Daniela Frățilă, Raluca-Giorgiana Chivu, Florina Botezatu and Ionuț Mosescu
Green IT: The Perspective of IT Professionals pp. 149-155 Downloads
V. Aslihan Nasir and Reydan Yasar
Profile Evolution Analysis of the Persons with a Healthy Lifestyle pp. 152-163 Downloads
Mihai Ioan Rosca and Laura Daniela Tănase
Integrated Marketing Communication Tools: Traditional vs. Modern pp. 156-166 Downloads
Olimpia Oancea, Amalia Dutu, Mihaela Diaconu and Mihaela Brinzea
Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing pp. 156-165 Downloads
Adrian Micu, Alexandru Capatina and Angela-Eliza Micu
An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study pp. 156-167 Downloads
Mark Maritz, Jason-Leigh Byrne and Robertson Simon
The Effects of Viral Marketing as an Integral Part of Political, Social Marketing pp. 157-164 Downloads
Maria-Daniela Frățilă, Ionuț-Claudiu Popa, Alina Alecu, Florina Botezatu and Raluca-Giorgiana Chivu
The Moderating Factors of Click on Intrusive Online Advertising pp. 164-170 Downloads
Sarah Fakhir
City Placement and Set Jetting as Unconventional Marketing Communication Tools for Local Governments pp. 165-171 Downloads
Agnieszka Smalec
Brand Extension Acceptability in Food and Beverage Product Categories pp. 166-175 Downloads
Maria Cristiana Martini, Giovanna Galli and Marcello Tedeschi
Automated Marketing and the Need for Revising Traditional Practices pp. 167-174 Downloads
Evgeniya Tonkova
An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa pp. 168-181 Downloads
Mark Maritz, Ophelie Staub and Robyn Van Bergen
The Development of Innovative Product Concept: A Case of Organic Rice in Thailand pp. 171-180 Downloads
Jaroenwanit Pensri, Supot Deboonmee and Uraiporn Kattiyapornpong
Entrepreneurial Challenges through Innovative Business Models – A Sigma Approach pp. 172-181 Downloads
Dragoș Tohănean and Loredana Nicoleta Zainea
Innovative Models for Generating Ideas in High-Tech Environment pp. 175-184 Downloads
Antoniya Boykova
Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption pp. 176-184 Downloads
Marcello Tedeschi, Maria Cristiana Martini and Giovanna Galli
Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern pp. 181-193 Downloads
Ricardo Correia and Jorge Lengler
TV Audience Measurement in Europe: Do Advertisers Really Know What They are Paying for? pp. 182-190 Downloads
Galjina Ognjanov and Sanja Mitic
Exploring the Influence of Green Transparency on the Purchase Intention of Green Products pp. 182-193 Downloads
Gen Li, Amir Homayounfard and Maged A A Ali
Identify of Information Asymmetry Practices in Bulgarian Goods Market pp. 185-194 Downloads
Manuela Ivanova
The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker? pp. 185-191 Downloads
Giovanna Galli, Marcello Tedeschi and Maria Cristiana Martini
Subjective Well-being and Social Media Use in Emerging Adulthood: Findings from two UK University Millennial Cohorts pp. 191-198 Downloads
Daniele Doneddu, Frederic Boy, Gabriela Jiga-Boy and Gareth Davies
Leadership Style - Evidence from Manufacturing Industry in Northeastern Bulgaria pp. 192-201 Downloads
Miglena Pencheva
Exploring the Influence of Green Transparency Improvement on the Trust Repair after Greenwashing pp. 194-206 Downloads
Gen Li, Amir Homayounfard and Maged A A Ali
On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception pp. 194-203 Downloads
Marcello Tedeschi, Giovanna Galli and Maria Cristiana Martini
Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation pp. 195-204 Downloads
Amalia Dutu, Mihaela Diaconu and Olimpia Oancea
Customer Satisfaction and the Factors of Influence: Quantitative Marketing Research undertaken at the Main Banks in The Central Region of Romania pp. 199-209 Downloads
Elena Lidia Melnic
Extrinsic and Intrinsic Motivations Affecting Information Systems Continuance Intention in Mobile Applications with Gamified Features pp. 202-209 Downloads
Elif Tugba Aydinliyurt
Specific Applications of Weather-Based Marketing pp. 204-209 Downloads
Evgeniya Tonkova
Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park pp. 205-214 Downloads
Rita Cannas and Daniela Pettinao
Developing an Entrepreneurial Mindset among Engineering Students. A Comparative Analysis of Entrepreneurship Curriculum in Romanian Technical Universities pp. 207-213 Downloads
Mădălina-Alexandra Coțiu and Anca Constantinescu-Dobra
Word of Mouth Marketing and the Impact on Banks’ Portfolio of Clients: Research at the Main Banks in the Central Region of Romania pp. 210-219 Downloads
Elena Lidia Melnic
The Brand Effect - Living the Brand in Negotiations pp. 210-215 Downloads
Anne Maria Stefani
Nostalgia of Memorable Experiences and the Revisit to Tourism Locations pp. 210-220 Downloads
Mariana Pereira and Luis Hor-Meyll
Supporting the Decision-Making Process of High-school Students in Choosing their University Track. A Raspberry Pi Case Study pp. 214-219 Downloads
Madalina Cotiu, Adrian Sabou and Anca Constantinescu-Dobra
The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI) pp. 215-223 Downloads
Elena Lidia Melnic
Business Ethics of a Leader of NGO for Children in Needs pp. 216-221 Downloads
Elmira Naberushkina, Olga Volkova and Oksana Besschetnova
The Expectations of Stakeholders in Socially Responsible Enterprises pp. 220-230 Downloads
Monika Jedynak and Aneta Kuźniarska
The Role of Digital Entrepreneurial Platforms and Bricolage Entrepreneurial Processes in Rural Transformation pp. 220-230 Downloads
Cranmer Rutihinda
Industry 4.0 IT: Solutions in the Romanian Food Industry pp. 221-230 Downloads
Cristina Veith
Marketing Approaches to Attract Investments in Municipalities pp. 222-229 Downloads
Evgeniya Tonkova, Sevdalina Hristova and Dancho Petrov
Customer Vs. E-tailer: How Tablet Affects Mobile Commerce pp. 224-235 Downloads
Sunday Adewale Olaleye
Assessment of Communication Effects: Cultural Events in Varna, Bulgaria pp. 230-239 Downloads
Plamena Palamarova
Objectives of Risk Management in the Financial Services Sector - The Perspective of Polish Enterprises Listed on the Warsaw Stock Exchange pp. 231-240 Downloads
Piotr Jedynak and Sylwia BÄ…k
Evolution of the IT Industry and its Development Potential pp. 231-241 Downloads
Cristina Veith
Branding in Higher Education pp. 231-236 Downloads
Laura Raluca Åžtefan
Food Tourism: The Melaka Gastronomic Experience pp. 236-246 Downloads
Xue Fa Tong, David Yoon Kin Tong and Wai Sern Tam
Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19 pp. 237-244 Downloads
David-Florin Ciocodeică, Raluca-Giorgiana Chivu, Ionuț-Claudiu Popa and Adrian Mociu
Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis pp. 240-248 Downloads
Andreea Pachițanu
Gender Differences in Tourism Marketing Product Perceptions pp. 241-249 Downloads
Maria Johann and Sanjoy Ghose
Comparative Study in Digital Marketing Trends in Adventure Tourism: Bulgaria, Estonia, Ireland and Scotland pp. 242-251 Downloads
Plamena Palamarova
The impact of Online Platforms on Reducing the Shortage of Staff in the Air Transport Industry: An Entrepreneurial Approach pp. 245-251 Downloads
Ionuț-Claudiu Popa, Adrian Ionuț Moșescu and Raluca Giorgiana Chivu
Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective? pp. 247-258 Downloads
Carmen Balan
Experiential Marketing and Advertising Efficiency – a Marketing Experiment pp. 249-257 Downloads
Cristiana Sangiorzan and Mihaela Constantinescu
Willingness to Use Online Channel in Various Stages of the Services Buying Process pp. 250-257 Downloads
Marcin Lipowski
Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems pp. 252-262 Downloads
Bistra Vassileva
The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study pp. 252-258 Downloads
Raluca Giorgiana Chivu, David-Florin Ciocodeică and Adrian Mociu
The Effects of Smoking on the Health of the Urban Population pp. 258-271 Downloads
Ionel Dumitru, Narcisa Ciobotar, Silvia Elena Cristache and Florica Georgeta Rotaru
Analysis of Influence of Trade Fair Exhibitors’ Experiences on Their Decision to Re-Enter the Fair – Research Project pp. 258-268 Downloads
Anita Proszowska
Using Big Data in Marketing and Advertising: A Case Study pp. 259-264 Downloads
Adrian IonuÈ› Moè˜escu, Raluca Giorgiana Chivu, Ștefan-Claudiu Cä‚escu, IonuÈ›-Claudiu Popa and Florina Botezatu
Crowdsourcing: Looking for a Pattern pp. 259-271 Downloads
Maria Colurcio, Stella Carè, Angela Caridà and Monia Melia
The Analysis of the Importance of Branding Elements in the Romanian Music Industry pp. 263-272 Downloads
Yardena Vianu, Mihaela Constantinescu and Ștefan-Claudiu Căescu
The Implications of Ethics and Responsibility in Public Management pp. 265-273 Downloads
Maria Daniela FRAÈšILÄ‚ and Paul Cosmovici
Eye Tracking as a Research Method. Selected Cases pp. 269-279 Downloads
Beata Tarczydło
Emerging Trends within the Public Sector in Flanders. Towards a Self-Organising Centre of Government pp. 272-281 Downloads
Dries Verlet
Corporate Image of Banks: Comparative Study in Bulgaria and Romania pp. 273-281 Downloads
Tsvetelina Dimitrova
The Effects of Viral Marketing, Including Fake News, in Elections Campaigns pp. 274-279 Downloads
Florina Botezatu, Paul Cosmovici, Ștefan-Claudiu Cä‚escu, Maria Daniela FRAÈšILÄ‚ and Alina Alecu
The Organic Food Market in Romania pp. 280-288 Downloads
Mihai Stoica, Mihai Mehedințu, Magdalena Stoian, Alin Stancu, Alina Filip and Mihai-Ioan Roșca
Empathetic Leadership – Key Element for Inspiring Strategic Management and a Visionary Effective Corporate Governance pp. 280-292 Downloads
Delia Deliu
Organizational Performance and Digitalization in Industry 4.0 pp. 282-288 Downloads
Dragos Tohanean, Sorin-George Toma and Ionel Dumitru
Developing the Profile of Green Consumer and Family Decision Making Model: A Review pp. 282-291 Downloads
David Yoon Kin Tong, Chau Keng Tee and Hishamuddin Ismail
Marketing and Management of European Funds in ROMANIA in the Last 10 Years pp. 289-297 Downloads
Vasile Ionel Popescu and Ștefan Boboc
Business Process Management as a Strategy to Make Organizational Innovation pp. 292-301 Downloads
Fabrizio Baldassarre, Francesca Ricciardi and Raffaele Campo
Marketing Activities of Cities in Urban Mobility Management pp. 293-300 Downloads
Agnieszka Pokorska
Peculiarities of the European Funds Programming Period in Terms of Regional Development pp. 298-305 Downloads
Vasile Ionel Popescu and Ionel Dumitru
Customer Engagement Consequences for Firms pp. 301-311 Downloads
Katarzyna Żyminkowska, Nagaraj Samala and Edyta Gołąb-Andrzejak
To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World? pp. 302-314 Downloads
Ioana Sinziana Burcea
The Link Between Innovation, Digitalization and the Energy Sector – a Bibliometric Analysis pp. 306-318 Downloads
Maria-Floriana Popescu
Environmental Policy in the Romanian Public Sector pp. 312-317 Downloads
Dumitru Alexandru Bodislav, Carmen Valentina Rădulescu, Daniel Moise and Sorin Burlacu
Segmentation of Supplementary Post-graduated Education (Case for a Russian University) pp. 315-327 Downloads
Diana Yampolskaya, Olga Vasilyeva and Alexander Zobov
An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry pp. 318-326 Downloads
Cristiana Chiriac, Ștefan Grapă and Mihai-Cristian Orzan
Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach pp. 319-326 Downloads
Andreea Orîndaru, Mihaela Constantinescu, Daniela Ioniță, Ștefan-Claudiu Căescu and Florina Botezatu
Transformation in Consumers’ Cehaviours and Attitudes Toward Services in Romania pp. 327-342 Downloads
Laura Daniela Roșca (Tănase)
Automotive Industry Video-Commercials – A Pluralistic Research Based on an Eye-Tracking Experiment pp. 327-336 Downloads
Cristiana Chiriac and Laura Daniela Roșca
Social-Media Platforms and Marketing of Higher Education Institutions pp. 328-338 Downloads
Irina Iosub, Adelina Ivanov and Dan Smedescu
Necessity for Semantic Web Development in User Interaction pp. 337-343 Downloads
Alexandra - Cristina Dinu, Violeta Rădulescu and Anca Francisca Cruceru
Characteristics and Development of Social Media as a Marketing Communications Tool pp. 339-345 Downloads
Irina Iosub, Adelina Ivanov and Dan Smedescu
Leverage IoT Technologies for Customer Acquisition and Retention pp. 344-349 Downloads
Mihai-Cristian Orzan and Iulia Adina Zara
Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania pp. 346-353 Downloads
Andreea Pachițanu
Assessing the applicability of neuromarketing tools in online social networks from a business perspective pp. 350-356 Downloads
Laura Daniela Roșca (Tănase), Mihaela Constantinescu, Ștefan-Claudiu Căescu and Mihai-Cristian Orzan
The Brand of an Athlete - Reconsidering Its Dimensions pp. 354-363 Downloads
Mihaela Constantinescu
Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature pp. 357-367 Downloads
Raluca Ecaterina Brandabur, Mihaela Moisa Danaila, Crina Ramona Antip and Monica Maria Mihaila
Funding scientific research in Romanian economic universities pp. 368-378 Downloads
Mihaela Constantinescu, Andreea Orîndaru and Ștefan-Claudiu Căescu
The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants pp. 379-389 Downloads
Andreea Orîndaru, Mihaela Constantinescu and Ștefan-Claudiu Căescu
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