The Fears Perceived by Young Romanian People Entering an Increasingly Unstable Labor Market in a Post-Pandemic Society

Elena Goga (), Iasmina Iulia Grä‚dinescu (), Georgiana Rusu (), Petre Sorin Savin () and Cristian Gheorghe ()
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Elena Goga: The Bucharest University of Economic Studies
Iasmina Iulia Grä‚dinescu: The Bucharest University of Economic Studies
Georgiana Rusu: The Bucharest University of Economic Studies
Petre Sorin Savin: The Bucharest University of Economic Studies
Cristian Gheorghe: The Bucharest University of Economic Studies

Journal of Emerging Trends in Marketing and Management, 2023, vol. 1, issue 4, 43-50

Abstract: The COVID-19 pandemic has created unprecedented challenges for the labor market and young people entering the job market in Romania may face unique fears and uncertainties. Some of these fears may include: uncertainty about employment opportunities, remote work challenges, health and safety issues, digital skills requirements, economic instability, mental health. This study aims to explore the fears perceived by Romanian youth entering an increasingly unstable labor market in a post-pandemic society. In this article we use a qualitative research method, in-depth interviews, to obtain information about the specific concerns and anxieties of young people entering the labor market after the COVID-19 pandemic, in order to understand their consumer behavior in the labor market. The findings of this study will help us understand the experiences of young people in the labor market in Romania and will help policymakers and businesses find ways to support their transition to the labor market. Also, this study will highlight the need for strategies adapted to the challenges of a post-pandemic society, such as digitization and sustainability. Young people will discover some opportunities to develop the skills and competencies necessary to use the new technologies. In conclusion, this study will serve as a valuable resource for educators, employers and policy makers who wish to promote a more sustainable and inclusive labor market in Romania.

Keywords: Consumer behavior; post-pandemic society; labor market; new technologies; sustainability. (search for similar items in EconPapers)
JEL-codes: J20 J28 (search for similar items in EconPapers)
Date: 2023
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