Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature

Raluca Ecaterina Brandabur (), Mihaela Moisa Danaila (), Crina Ramona Antip () and Monica Maria Mihaila ()
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Raluca Ecaterina Brandabur: The Bucharest University of Economic Studies
Mihaela Moisa Danaila: Doctoral School of Tiraspol University - Kishinev subsidiary
Crina Ramona Antip: Doctoral School of Tiraspol University - Kishinev subsidiary
Monica Maria Mihaila: Doctoral School of Tiraspol University - Kishinev subsidiary

Journal of Emerging Trends in Marketing and Management, 2019, vol. 1, issue 1, 357-367

Abstract: Designed as a case study, this paper explores the opportunity to use marketing research tools (eg., secondary data collection, experiment, descriptive research) in order to improve teaching methods even in less typical marketing areas, like Romanian language and literature. Three series of studies using marketing research methods applied to elementary school pupils, revealed many opportunities for Romanian language teachers in order to improve their professional skills and, more important, to increase young people interest in reading books.

Keywords: marketing research; teaching Romanian language; case study; teacher performance. (search for similar items in EconPapers)
JEL-codes: A2 M30 M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aes:jetimm:v:1:y:2019:i:1:p:357-367

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