Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19

David-Florin Ciocodeică (), Raluca-Giorgiana Chivu (), Ionuț-Claudiu Popa () and Adrian Mociu ()
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David-Florin Ciocodeică: The Bucharest University of Economic Studies
Raluca-Giorgiana Chivu: The Bucharest University of Economic Studies
IonuÈ›-Claudiu Popa: The Bucharest University of Economic Studies
Adrian Mociu: The Bucharest University of Economic Studies

Journal of Emerging Trends in Marketing and Management, 2020, vol. 1, issue 1, 237-244

Abstract: Entrepreneurship is the most widespread process in the economy today. A large part of the young people who complete their university studies in a particular field, decide at the end of their studies to open their own business, applying the accumulated information. Most choose this opportunity out of a desire for independence and individualization. One area that has expanded quite a bit is that of nutrition and dietetics. Because of the chaotic lifestyle of the population, most of them choose to turn to a nutrition expert for advice on nutrition. The main reason why they turn to such an expert is the lack of time and the fact that, due to the busy schedule, they fail to have a proper and consistent diet for the health of the body. In 2020, a global pandemic caused by COVID-19 broke out, which automatically generated the closure of many institutions and companies, predicting a drastic decline in the economy. In this article, we will present how the nutrition and dietary companies in Romania coped with the current situation and how they managed to keep their business active and profitable.

Keywords: nutrition; entrepreneurship; online social networks; mobile networks; economy; marketing; promotion. (search for similar items in EconPapers)
JEL-codes: I12 L26 M31 (search for similar items in EconPapers)
Date: 2020
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