Social-Media Platforms and Marketing of Higher Education Institutions

Irina Iosub (), Adelina Ivanov () and Dan Smedescu ()
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Irina Iosub: The Bucharest University of Economic Studies
Adelina Ivanov: The Bucharest University of Economic Studies
Dan Smedescu: The Bucharest University of Economic Studies

Journal of Emerging Trends in Marketing and Management, 2016, vol. 1, issue 1, 328-338

Abstract: The paper introduces the reader to social media as a marketing tool in the first section, then investigates the motivation behind using social media. In the following section it delves into basic and recommended strategies for successful marketing in these new online mediums, while focusing on their application in higher education institutions. In the last two sections two top ranked universities’ social media presence is presented and analyzed, and lastly there is a discussion about the necessity and the means of measuring and tracking the effect of social media marketing.

Keywords: Social media marketing; higher education; social media measurement. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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