The Concept of Stakeholders in the Context of CSR (A Survey of Industrial Enterprises in Bulgaria)

Diana Antonova (), Bozhana Stoycheva (), Svilen Kunev () and Irina Kostadinova ()
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Diana Antonova: University of Ruse
Bozhana Stoycheva: University of Ruse
Svilen Kunev: University of Ruse
Irina Kostadinova: University of Ruse

Journal of Emerging Trends in Marketing and Management, 2018, vol. 1, issue 1, 115-128

Abstract: The Stakeholder concept is one of the most widely used scientific tools related to the corporate social responsibility (CSR) issues and a basis of the strategic management firm's Stakeholder Theory. Following the classifications of Friedman (1962, 2002) and Freeman (1984), as well as Phililips (2011) and Jenkins et al. (2016), researches on the core objectives of the corporate social responsibility we can refer to them "... any group or individual who can affect or is affected by the achievement of the organization’s objectives". Following the logic of CSR models, three important stakeholders' roles can be formulated according to whether they are: (1) a source of expectations that determine the desirable or unwanted actions of the company; (2) perceiving the results of the corporate behavior of the firm, i.e. addressees of corporate actions and their results; (3) assessing how well the company meets expectations and (or) how the corporate behavior influences groups and organizations in a given environment. The survey was conducted among owners, managers, employees and consumers of Bulgarian industrial enterprises. Three types of questionnaires, composed with the main involvement of a team of prof. Ivan Mihajlović from University of Belgrade - Technical Faculty in Bor, Serbia have been used. The aim is to establish the understanding of the CSR aspects of the industrial enterprises in Bulgaria and the roles of the stakeholders in this process. The data collected in these questionnaires have been processed via appropriate statistical methods by using software packages SPSS v.18. In the section Dimension of CSR are presented some of the results as expected by the stakeholders, stakewatchers and stakekeepers. The received recommendations and opinions can be used to improve the strategic decisions of the top managers of industrial enterprises, concerning the understanding of CSR as well as for a comparative analysis of a parallel study (Stojanović et al.) committed in Serbia in 2016.

Keywords: Strategic management firm's stakeholder theory; Stakewatchers; Stakekeepers; CSR. (search for similar items in EconPapers)
JEL-codes: M10 M14 Q01 (search for similar items in EconPapers)
Date: 2018
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