Leverage IoT Technologies for Customer Acquisition and Retention

Mihai-Cristian Orzan and Iulia Adina Zara ()
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Mihai-Cristian Orzan: The Bucharest University of Economic Studies
Iulia Adina Zara: The Bucharest University of Economic Studies

Journal of Emerging Trends in Marketing and Management, 2019, vol. 1, issue 1, 344-349

Abstract: The Internet of things is a dynamic network of devices that communicate with each other and provide important data for any business. This communication is established through sensors embedded in devices and objects, which can be anything from your watch to an air pollution monitor. The adoption of IoT technologies can provide companies with opportunities to better understand clients behavior, to increase productivity and reduce costs. The internet of things has changed the way companies interact with clients, allowing marketers to collect more data about their clients preferences and habits. This paper reviews and classify applications of IoT technologies for an effective marketing, attracting new clients and increasing customer engagement.

Keywords: the Internet of Things; customer acquisition; customer retention; smart retail. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aes:jetimm:v:1:y:2019:i:1:p:344-349

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