Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime

Petre Sorin Savin (), Georgiana Rusu () and Gheorghe Orzan ()
Additional contact information
Petre Sorin Savin: The Bucharest University of Economic Studies
Georgiana Rusu: The Bucharest University of Economic Studies

Journal of Emerging Trends in Marketing and Management, 2022, vol. 1, issue 1, 100-107

Abstract: In recent years, technological development in the IT&C field led to the exponential increase in the number of mobile terminals such as smartphones, but also in the speed of data transmission, thus creating the premises for the intensification of online commerce. This research focuses on online consumer behavior influenced by a series of elements from the external environment such as rising prices and shortage of goods after COVID-19 and during wartime to see what changes have been in the consumer's decision-making process. The restrictions of the COVID-19 pandemic generate the widespread adoption of online commerce where traditional companies have been forced to think in terms of "digital" and "online", to adapt their operating systems, and intensify their presence on the internet and social media channels. Also, the supply chain disruptions, the container crisis, and the rising prices for energy resources caused a shortage of goods and rising prices. The current global problems are becoming a challenge for both advertisers and consumers. These challenges are met by both parties, and they must adapt to these changes: the consumer to rethink his decision-making process when shopping, and advertisers to understand what influences the consumer in the online environment, to adapt and to be able to survive in this competitive context. The results showed that disruptive elements change this process almost completely and that consumer behavior adapts and changes when major phenomena such as those mentioned occur.

Keywords: Consumer behavior; wartime; shortage of goods; rising prices. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.etimm.ase.ro/RePEc/aes/jetimm/2022/ETIMM_V01_2022_35.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:jetimm:v:1:y:2022:i:1:p:100-107

Access Statistics for this article

More articles in Journal of Emerging Trends in Marketing and Management from The Bucharest University of Economic Studies Contact information at EDIRC.
Bibliographic data for series maintained by Lucian Onisor ().