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Details about Gheorghe Orzan

E-mail:
Homepage:http://mihai.orzan.ase.ro/rpo
Phone:+40722218140
Workplace:Facultatea de Marketing (Faculty of Marketing), Academia de Studii Economice din Bucureşti (Bucharest University of Economic Studies), (more information at EDIRC)

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Last updated 2023-01-08. Update your information in the RePEc Author Service.

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Working Papers

2012

  1. DRAWBACKS OF ONLINE RELATIONSHIPS: TRUST AND PRIVACY CONCERNS OVER SOCIAL MEDIA WEBSITES
    Social Responsibility, Ethics and Sustainable Business, Bucharest University of Economic Studies Downloads
  2. PRIVACY ISSUES OF ONLINE MARKETING TECHNIQUES IN THE INFORMATION SOCIETY
    Social Responsibility, Ethics and Sustainable Business, Bucharest University of Economic Studies Downloads

Journal Articles

2022

  1. Impact of Digitization and Big Data on Romanian Companies - a Qualitative Research
    Journal of Emerging Trends in Marketing and Management, 2022, 1, (1), 126-132 Downloads
  2. Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime
    Journal of Emerging Trends in Marketing and Management, 2022, 1, (1), 100-107 Downloads
  3. Predicting User Behaviour Based on the Level of Interactivity Implemented in Blockchain Technologies in Websites and Used Devices
    Sustainability, 2022, 14, (4), 1-20 Downloads View citations (4)
  4. The Degree of Adoption of Business Intelligence in Romanian Companies—The Case of Sentiment Analysis as a Marketing Analytical Tool
    Sustainability, 2022, 14, (12), 1-20 Downloads View citations (1)

2021

  1. A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design
    Sustainability, 2021, 13, (18), 1-31 Downloads View citations (2)

2018

  1. BIG DATA: THE UBIQUITOUS DATA THAT ORGANIZATIONS NEED TO LEVERAGE NOWADAYS
    Annales Universitatis Apulensis Series Oeconomica, 2018, 1, (20), 1 Downloads
  2. Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers
    Sustainability, 2018, 10, (6), 1-11 Downloads View citations (20)
  3. GMO'S - THE TRADE-OFFS BETWEEN ECONOMIC BENEFITS AND PERCEIVED HEALTH RISKS
    Annales Universitatis Apulensis Series Oeconomica, 2018, 1, (20), 5 Downloads

2017

  1. The Influence of the Marketing Communication on Consumer Behavior
    Romanian Statistical Review Supplement, 2017, 65, (2), 164-173 Downloads

2016

  1. ARE THE ROMANIAN HEALTHCARE SERVICES COMPETITIVE ON THE INTERNATIONAL MARKET?
    Revista Economica, 2016, 68, (5), 139-148 Downloads
  2. CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY
    ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, 2016, 50, (1), 141-156 Downloads View citations (11)
  3. HOW BIG DATA CAN OFFER AN OPTIMIZED REALISTIC OVERVIEW IN MARKETER RESEARCH
    Annales Universitatis Apulensis Series Oeconomica, 2016, 2, (18), 13 Downloads
  4. THE IMPACT OF SOCIAL MEDIA CONVERSATIONS ON BRAND IMAGE OF CLOUD COMPUTING PROVIDERS
    Annals of Faculty of Economics, 2016, 1, (1), 1002-1010 Downloads

2015

  1. UNDERSTANDING THE ONLINE CONSUMER BEHAVIOUR AND THE USAGE OF THE INTERNET AS A BUSINESS ENVIRONMENT - A MARKETING RESEARCH
    Revista Economica, 2015, 67, (3), 63-79 Downloads

2014

  1. A STUDY OF ONLINE USER'S BEHAVIOUR TOWARDS FACEBOOK SOCIAL NETWORK
    Annales Universitatis Apulensis Series Oeconomica, 2014, 2, (16), 23 Downloads
  2. BRAND COMMUNITY FORMATION: A CRITICAL REVIEW
    Annales Universitatis Apulensis Series Oeconomica, 2014, 2, (16), 10 Downloads View citations (2)
  3. THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY
    Annals - Economy Series, 2014, 2, 13-22 Downloads
  4. WEBSITES COMPARISON ANALYSIS OF PROJECTS FUNDED FROM REGIONAL OPERATIONAL PROGRAM DESTINATED TO THE REGIONS OF DEVELOPMENT IN ROMANIA WEST CENTRAL
    Annales Universitatis Apulensis Series Oeconomica, 2014, 2, (16), 30 Downloads

2012

  1. AN EMPIRICAL MODEL OF ONLINE BUYING CONTINUANCE INTENTION
    Revista Economica, 2012, Supplement, (3), 296-305 Downloads
  2. Marketing Implications of Information Society Privacy Concerns
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2012, 13, (5), 733-741 Downloads
  3. Perceptions and Preferences of Cultural Services Consumers
    Ovidius University Annals, Economic Sciences Series, 2012, XII, (3), 40 Downloads

2011

  1. ONLINE MARKETING STRATEGIES USING ORGANIZATIONAL BLOGS
    Holistic Marketing Management Journal, 2011, 1, (1), 39-45 Downloads

2009

  1. Grounding the Marketing Strategy of the Organizations in the Field of Health Care
    Theoretical and Applied Economics, 2009, 03(532), (03(532)), 71-78 Downloads

2008

  1. Major Trends in the Development of the Marketing Information System
    Theoretical and Applied Economics, 2008, 1(518), (1(518)), 51-56 Downloads View citations (1)
  2. Planning the Marketing Activity in the Health Care Services
    Theoretical and Applied Economics, 2008, 6(523), (6(523)), 57-66 Downloads
  3. QUALITATIVE MARKETING RESEARCH THROUGH USABILITY TESTING
    Annals of Faculty of Economics, 2008, 4, (1), 1038-1042 Downloads

2007

  1. Credit Risk Evaluation
    Theoretical and Applied Economics, 2007, 4(509), (4(509)), 47-52 Downloads View citations (1)
 
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