Details about Gheorghe Orzan

Access statistics for papers by Gheorghe Orzan.

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Short-id: por66

Working Papers

2012

1. DRAWBACKS OF ONLINE RELATIONSHIPS: TRUST AND PRIVACY CONCERNS OVER SOCIAL MEDIA WEBSITES
   Social Responsibility, Ethics and Sustainable Business, Bucharest University of Economic Studies
2. PRIVACY ISSUES OF ONLINE MARKETING TECHNIQUES IN THE INFORMATION SOCIETY
   Social Responsibility, Ethics and Sustainable Business, Bucharest University of Economic Studies

Journal Articles

2022

1. Impact of Digitization and Big Data on Romanian Companies - a Qualitative Research
   Journal of Emerging Trends in Marketing and Management, 2022, 1, (1), 126-132
2. Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime
   Journal of Emerging Trends in Marketing and Management, 2022, 1, (1), 100-107
3. Predicting User Behaviour Based on the Level of Interactivity Implemented in Blockchain Technologies in Websites and Used Devices
   Sustainability, 2022, 14, (4), 1-20 View citations (4)
4. The Degree of Adoption of Business Intelligence in Romanian Companies—The Case of Sentiment Analysis as a Marketing Analytical Tool
   Sustainability, 2022, 14, (12), 1-20 View citations (1)

2021

5. A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design
   Sustainability, 2021, 13, (18), 1-31 View citations (3)

2018

6. BIG DATA: THE UBIQUITOUS DATA THAT ORGANIZATIONS NEED TO LEVERAGE NOWADAYS
   Annales Universitatis Apulensis Series Oeconomica, 2018, 1, (20), 1
7. Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers
   Sustainability, 2018, 10, (6), 1-11 View citations (20)
8. GMO'S - THE TRADE-OFFS BETWEEN ECONOMIC BENEFITS AND PERCEIVED HEALTH RISKS
   Annales Universitatis Apulensis Series Oeconomica, 2018, 1, (20), 5

2017

9. The Influence of the Marketing Communication on Consumer Behavior
   Romanian Statistical Review Supplement, 2017, 65, (2), 164-173

2016

10. ARE THE ROMANIAN HEALTHCARE SERVICES COMPETITIVE ON THE INTERNATIONAL MARKET?
    Revista Economica, 2016, 68, (5), 139-148
11. CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY
    ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, 2016, 50, (1), 141-156 View citations (11)
12. HOW BIG DATA CAN OFFER AN OPTIMIZED REALISTIC OVERVIEW IN MARKETER RESEARCH
    Annales Universitatis Apulensis Series Oeconomica, 2016, 2, (18), 13
13. THE IMPACT OF SOCIAL MEDIA CONVERSATIONS ON BRAND IMAGE OF CLOUD COMPUTING PROVIDERS
    Annals of Faculty of Economics, 2016, 1, (1), 1002-1010

2015

14. UNDERSTANDING THE ONLINE CONSUMER BEHAVIOUR AND THE USAGE OF THE INTERNET AS A BUSINESS ENVIRONMENT - A MARKETING RESEARCH
    Revista Economica, 2015, 67, (3), 63-79 View citations (1)

2014

15. A STUDY OF ONLINE USER'S BEHAVIOUR TOWARDS FACEBOOK SOCIAL NETWORK
    Annales Universitatis Apulensis Series Oeconomica, 2014, 2, (16), 23
16. BRAND COMMUNITY FORMATION: A CRITICAL REVIEW
    Annales Universitatis Apulensis Series Oeconomica, 2014, 2, (16), 10 View citations (2)
17. THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY
    Annals - Economy Series, 2014, 2, 13-22
18. WEBSITES COMPARISON ANALYSIS OF PROJECTS FUNDED FROM REGIONAL OPERATIONAL PROGRAM DESTINATED TO THE REGIONS OF DEVELOPMENT IN ROMANIA WEST CENTRAL
    Annales Universitatis Apulensis Series Oeconomica, 2014, 2, (16), 30

2012

19. AN EMPIRICAL MODEL OF ONLINE BUYING CONTINUANCE INTENTION
    Revista Economica, 2012, Supplement, (3), 296-305
20. Marketing Implications of Information Society Privacy Concerns
    REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2012, 13, (5), 733-741
21. Perceptions and Preferences of Cultural Services Consumers
    Ovidius University Annals, Economic Sciences Series, 2012, XII, (3), 40

2011

22. ONLINE MARKETING STRATEGIES USING ORGANIZATIONAL BLOGS
    Holistic Marketing Management Journal, 2011, 1, (1), 39-45

2009

23. Grounding the Marketing Strategy of the Organizations in the Field of Health Care
    Theoretical and Applied Economics, 2009, 03(532), (03(532)), 71-78

2008

24. Major Trends in the Development of the Marketing Information System
    Theoretical and Applied Economics, 2008, 1(518), (1(518)), 51-56 View citations (1)
25. Planning the Marketing Activity in the Health Care Services
    Theoretical and Applied Economics, 2008, 6(523), (6(523)), 57-66
26. QUALITATIVE MARKETING RESEARCH THROUGH USABILITY TESTING
    Annals of Faculty of Economics, 2008, 4, (1), 1038-1042

2007

27. Credit Risk Evaluation
    Theoretical and Applied Economics, 2007, 4(509), (4(509)), 47-52 View citations (1)