Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers

Gheorghe Orzan (), Anca Cruceru (), Cristina Teodora Bălăceanu and Raluca-Giorgiana Chivu
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Cristina Teodora Bălăceanu: Department of Economics and Economic Policies, Bucharest Dimitrie Cantemir Christian University, Splaiul Unirii, Bucharest 010271, Romania
Raluca-Giorgiana Chivu: Department of Marketing, The Bucharest University of Economic Studies, Bucharest 010374, Romania

Sustainability, 2018, vol. 10, issue 6, 1-11

Abstract: The paper analyzes the Romanian consumer’s behavior concerning sustainable packaging through quantitative research among 268 consumers. The aim of the study is to determine the perception of the Romanian consumer regarding the role of eco-packaging in the formation of sustainable behavior. The research has as main objectives: assessing consumer preferences for the types of ecological packaging, knowing the reasons for purchasing green packaging, and the role of the information about eco-packaging in promoting sustainability. Most respondents are aware of the impact of packaging on the environment, the main reasons for purchasing are environmental protection, recycle and the feeling of being responsible. Packaging preferences include paper, glass and cardboard and, to a lesser extent, plastic and wood. The reasons why consumers are not willing to pay more for green packaging are the price of products correlated with the low consumer budget and the lack of information and these are the main barriers to adopting sustainable behavior.

Keywords: ecological packaging; type of packaging; sustainable consumer behavior; environmental protection (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (20)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:10:y:2018:i:6:p:1787-:d:149593

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