Major Trends in the Development of the Marketing Information System

Gheorghe Orzan (), Iuliana Cetina and Nora Mihail
Additional contact information
Nora Mihail: Academia de Studii Economice, Bucuresti

Theoretical and Applied Economics, 2008, vol. 1(518), issue 1(518), 51-56

Abstract: Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information system using the systems of the unique data bases offer the possibility of stocking and using of an incredible volume of marketing information of numerical nature, text, graphic, sounds, voice and video images, simple and easy to access through automatic procedures delivered by the host systems of data bases administration (SGBD), locally or at distance.

Keywords: marketing information system; internal and external environment; informational data flows. (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://store.ectap.ro/articole/279.pdf (application/pdf)
http://www.ectap.ro/articol.php?id=279&rid=33 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:agr:journl:v:1(518):y:2008:i:1(518):p:51-56

Access Statistics for this article

Theoretical and Applied Economics is currently edited by Mircea Dinu

More articles in Theoretical and Applied Economics from Asociatia Generala a Economistilor din Romania / Editura Economica Contact information at EDIRC.
Bibliographic data for series maintained by Mircea Dinu ().