Identify of Information Asymmetry Practices in Bulgarian Goods Market

Manuela Ivanova ()
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Manuela Ivanova: University of Economics - Varna

Journal of Emerging Trends in Marketing and Management, 2016, vol. 1, issue 1, 185-194

Abstract: In the contemporary conditions of the high technological business environment, information is a valuable factor for development and success of companies and markets. Many scientists regarded information as an incoming factor, but exist inconsistency between incoming and outgoing company information. This inconsistency results in information asymmetry in the business relationship on goods market. The existence of information asymmetry in the sellers-buyers relationship is a precondition to multitude financial and moral risks about all parties involved in the market transactions. The purpose of this paper is to identify different practices of information asymmetry on Bulgarian goods market and present advantages of improving B2C relationships via reducing of information asymmetry.

Keywords: Information asymmetry; goods market; B2C relationship; information asymmetry practices. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aes:jetimm:v:1:y:2016:i:1:p:185-194

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