Personality Traits and Outcomes in a Simulated Marketing Environment

Ștefan-Alexandru Catanä‚ (), Cătălin Grä‚dinaru (), Andreea Barbu (), Georgeta Ionescu () and Magdalena STOIAN (ciobanu) ()
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Ștefan-Alexandru Catanä‚: Faculty of Business and Administration, University of Bucharest
Cătălin Grä‚dinaru: Faculty of Business and Administration, University of Bucharest
Andreea Barbu: Faculty of Entrepreneurship, Engineering and Business Management, National University of Science and Technology POLITEHNICA Bucharest
Georgeta Ionescu: Faculty of Sciences, Physical Education and Informatics, National University of Science and Technology POLITEHNICA Bucharest, University Center of Pitești
Magdalena STOIAN (ciobanu): Faculty of Marketing, The Bucharest University of Economic Studies

Journal of Emerging Trends in Marketing and Management, 2025, vol. 1, issue 1, 6-12

Abstract: As a key component of business education, marketing simulations aim to link theoretical knowledge with practical application, enabling students and marketing professionals to familiarize themselves with the marketing operations of a company. The study focusses on the impact of personality traits on achieving performance in a marketing simulation game. The research employs a quantitative approach, using online questionnaires distributed to the entire population of an undergraduate business administration program at a state university in Bucharest. The authors used SPSS statistical software, version 23, to process the data. The results suggest that as students become more actively involved in their teams and demonstrate greater interest in team activities, the likelihood of successfully achieving the set objectives slightly increases. In addition, a lack of trust and a sense of displeasure among team members can significantly hinder overall performance. These findings provide theoretical and practical implications for stakeholders involved in the educational process.

Keywords: Simulated environment; education; emotional state; personality; team decision. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2025
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