Gender Differences in Tourism Marketing Product Perceptions

Maria Johann () and Sanjoy Ghose ()
Additional contact information
Maria Johann: Warsaw School of Economics
Sanjoy Ghose: University of Wisconsin Milwaukee

Journal of Emerging Trends in Marketing and Management, 2019, vol. 1, issue 1, 241-249

Abstract: This study explores package holiday travelers’ perceptions of tourism product attributes from the gender perspective. The research results reveal that significant differences exist in perceived levels of tourism product attributes between men and women. The perceptions of females were higher than those of males for all the statistically significant features in each of two categories of tourism product attributes. Tour package features such as hotels, price/quality relationship, and standard of the bus as well as selected experience attributes, including tourist attractions, nature/countryside, shopping opportunities, safety, cleanliness, tourist information, and possibility to communicate in English were evaluated significantly higher by females. Several managerial implications for both tourism marketing strategists and tourism marketing product providers are discussed in this study.

Keywords: tourism; perceptions; gender. (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_91.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:jetimm:v:1:y:2019:i:1:p:241-249

Access Statistics for this article

More articles in Journal of Emerging Trends in Marketing and Management from The Bucharest University of Economic Studies Contact information at EDIRC.
Bibliographic data for series maintained by Lucian Onisor ().