Trend Analysis: How Consumer Demand is Changing Marketing Practices

Denisa-Roxana Botea-Muntean (), Daniela Marinicä‚ (), Adrian IonuÈ› Moè˜escu (), BrînduÈ™a Bãžrsan (), Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚) (), Paul Cosmovici () and Ștefan-Claudiu Cä‚escu ()
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Denisa-Roxana Botea-Muntean: The Bucharest University of Economic Studies
Daniela Marinicä‚: The Bucharest University of Economic Studies
Adrian IonuÈ› Moè˜escu: The Bucharest University of Economic Studies
BrînduÈ™a Bãžrsan: The Bucharest University of Economic Studies
Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚): The Bucharest University of Economic Studies
Paul Cosmovici: The Bucharest University of Economic Studies
Ștefan-Claudiu Cä‚escu: The Bucharest University of Economic Studies

Journal of Emerging Trends in Marketing and Management, 2024, vol. 1, issue 1, 47-59

Abstract: While the contemporary period is increasingly marked by innovation and we see this especially in the market, the consumer-company relationship is forced to constantly adapt to these changes. But what does this innovation bring, how does consumer demand change marketing practices and what are the implications of the circular economy? Analyzing the concept of trend and its influence over time from a circular and cyclical perspective, this paper examines how market demand transforms long-term marketing strategies to meet current and future market expectations, bringing to the forefront the importance of ethical, green and future-oriented marketing practices. Basically, from a cyclical, ethical and sustainable perspective, we can say that market demand constantly returns in another, innovative form. The present study focuses primarily on analyzing marketing trends through exploratory research, with a focus on transparency and ethics, fast fashion and consumerism, and how these changes influence consumer behavior and perceptions.The key findings suggest that by understanding and responding to market trends, brands can develop more effective, sustainable and innovative marketing strategies that keep pace with the ever-changing expectations of consumers, but also with the evolution of the modern world.

Keywords: Circular Economy; Marketing Strategy; Consumer Behavior; Sustainability; Ethical practices. (search for similar items in EconPapers)
JEL-codes: D16 M31 O33 Q01 Q56 (search for similar items in EconPapers)
Date: 2024
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