Profile Evolution Analysis of the Persons with a Healthy Lifestyle

Mihai Ioan Rosca () and Laura Daniela Tănase ()
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Mihai Ioan Rosca: The Bucharest University of Economic Studies
Laura Daniela Tănase: The Bucharest University of Economic Studies

Journal of Emerging Trends in Marketing and Management, 2017, vol. 1, issue 1, 152-163

Abstract: The article aims to capture the profile evolution of the persons with a healthy lifestyle. The research was done with the aid of SNA Focus. The research is based on data gathered by BRAT between November 2015 and November 2016. The questionnaire was completed by 10,240 urban people aged 14-74. In order to have comparable data between the two years we have reduced the access to research data by 2008. The study’s main subjects are the persons that chose to live a healthy lifestyle, consuming rather fruits and vegetables, seeking to buy grocery without additives and doing sports. From the point of view of opinions and attitudes, in these 9 years the profile of those who lead a healthy lifestyle has not changed significantly. From the point of view of nutrition, there are those who consume less calories, rather vegetarians and those who avoid food with fat. Yet the main conclusion is that this segment of population has increased during the analysed period. This kind of description analysis is needed for proper development of organic and healthy products market - local and direct distribution systems for all kinds of producers and distributors.

Keywords: marketing research; consumer behaviour; healthy lifestyle; profile evolution. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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