Theme Overview: Engaging Consumers in the Dynamic Local Foods Marketplace

Timothy Woods () and Dawn Thilmany

Choices: The Magazine of Food, Farm, and Resource Issues, 2018, vol. 33, issue 3

Abstract: This second theme in the Choices local food series focuses on the challenges of maintaining consumer engagement. Articles in this theme address the different buying patterns at mature farmers' markets as well as the difficulties state branding programs and food retailers face in engaging consumers around complex value propositions. Theme articles highlight the importance of adapting messaging across local food outlets.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeach:276738

DOI: 10.22004/ag.econ.276738

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