A Research-Based Extension Curriculum to Improve Negotiation Skills and Outcomes for Agricultural Stakeholders

Christopher Bastian, Hernan Tejeda, Patrick Hatzenbuehler, Kate Binzen Fuller, John Hewlett, Ashlee Westerhold and Shannon Sand

Applied Economics Teaching Resources (AETR), 2022, vol. 4, issue 3

Abstract: We present a new, research-based Extension program on the topic of negotiation for the agricultural community. This endeavor draws on the expertise of Extension faculty from several western U.S. states and responds to ongoing needs of Extension clientele looking to improve business outcomes and relationships. The content currently consists of seven informational guides, one worksheet, and five online learning modules that include instructional video presentations, quizzes, supplemental learning materials, and interactive activities designed to build knowledge and skills in negotiation within an agricultural context. The relatively new online programming has been well received, and opportunities for content expansion remain. The website and content design offer possibilities for both on-site teaching and self-guided learning for Extension clientele, as well as for potential use in agribusiness education.

Keywords: Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeatr:323989

DOI: 10.22004/ag.econ.323989

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