Consumer Perceived Value to Traceability System in Food Supply Chains: iGeneration vs Millennials

Ioanna Apostolidou, Foivos Anastasiadis and Anastasios Michailidis

Agricultural Economics Review, 2018, vol. 19, issue 2

Abstract: Consumers perceptions hold a vital role in any development concerning the food supply chains especially, new generational consumer cohorts like iGeneration and Millennials that will shape tomorrow’s food supply chains. This study focuses on these consumer segments and aims in investigating what features influence their perceived value towards a traceability system in food supply chains. Results showed that concerns about health, food safety and trust are key elements which affect consumers perceived value on traceable foods with some differences between the studied cohorts. Several implications in the agri-food sector are discussed, from both a supply chain management and policy-making perspective.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aergaa:317773

DOI: 10.22004/ag.econ.317773

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